#ACN GN - SONG - MT New - Customer Insights Manager - Research - Consultant

Job Title – Customer Insights Manager – Marketing + Level 9 (Consultant) + Entity (GN – Song)

Location Preference: Mumbai

Management Level: Level 9-Team Lead/Consultant

Must have skills: Customer & Marketing Insights, Marketing & Brand Strategy, Project Management & Delivery, Stakeholder Management & Influencing, Primary Research Methodologies

Good to have skills: Retail / FMCG Experience, Marketing Domain Experience, Behavioural Science & Consumer Psychology

Influencing Skills: Communicate information, influence others, and persuade and negotiate – across both internal and external contacts.

Job Summary

Accenture Strategy & Consulting is seeking an experienced Customer Insights Manager. The primary purpose of this role is to support the Brand, Media, CFS, COL, Digital and Marketing Transformation teams by delivering a thorough understanding of the customer, translating behavior and needs into key commercial insights to support, develop and execute key marketing campaigns and initiatives.

Roles & Responsibilities

• Partner with Marketing Stakeholders: Drive planning and execution of key marketing initiatives, including the application of insights in creative briefs through to understanding holistic campaign performance.
• Support Strategic Marketing Projects: Support major strategic marketing projects, such as brand positioning and identity, brand asset review and development, and sponsorship optimisation.
• Build Marketing Measurement Capability: Build marketing measurement capability and partnerships that yield business performance clarity and transparency through improved data coverage, measurement and analytics.
• Drive Insight-Led Decision Making: Design, implement and refine a framework for insight led decision making, both across the marketing function and with key functional stakeholders.
• Provide Thought Leadership: Provide thought leadership regarding the consumer, our customers, product categories, competitors, and the economic environment.
• Manage the Research Agenda: Define, agree resourcing and manage the delivery of the research agenda for marketing, covering concept testing, campaign measurement, and marketing effectiveness reporting.
• Partner with Research & Analytics: Work closely with the Research and Analytics team to implement appropriate research methods and tools to understand brand and media effectiveness.
• Build Behavioral Science Capability: Lead the development of behavioral science capability across the insights team.
• Manage Agencies & Consultancies: Manage external agencies and consultancies in the delivery of the agreed marketing insights, strategy and research agenda.

Professional & Technical Skills

• 5+ years in research, strategy, marketing or brand related roles.
• Experience in marketing and brand strategy.
• Experience with brand development and design.
• Exceptional project management and delivery skills.
• Experience in campaign brief development.
• Experience managing large projects in a retail environment.
• Proven ability to develop strong stakeholder relationships.
• Strong team orientation.
• Strong communication, both written and verbal.
• Strong commercial acumen.
• Proven ability to influence and manage senior level stakeholders.
• Strong ability to negotiate with agencies on costs and timelines.
• Ability to work to tight deadlines and change work as required.
• Knowledge of primary research methodologies.
• Experience in working in retail / FMCG is highly desirable.
• Experience in working in a marketing role is highly desirable.
• Knowledge of behavioural science and consumer psychology is highly desirable.

Additional Information

• Key Stakeholders: GM Brand, Digital and Design; GM Media and Sponsorship; Head of Group Marketing Research and Insights; Head of Marketing Strategy and Transformation; Head of Marketing Operations; Head of Design and Digital Services; Head of Research and Analytics; Head of Customer Behaviour; Head of Store Experience Marketing; Head of Digital Marketing; Head of Marketing – Financial Services; Head of Brand and Content; Senior Marketing and Content Planning Manager; Senior Marketing Managers; Marketing Managers.
• Position Complexity: Follow and implement processes; adapt, modify and interpret procedures and tools; develop projects, policy, programs and systems; inputs into brand or functional strategy; accountable for development of business strategy.

Experience: 5+ years in research, strategy, marketing or brand related roles

Educational Qualification: Post graduate degree in Business, Marketing, Communications, Psychology, Research or other relevant area

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.