Manager, Media Analytics & BI Enablement - 12 Month Secondment

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you'll be doing

The Measurement and Insights team helps Marketing and Media make smarter, data-driven decisions by turning complex digital and media data into clear, actionable insights. As a Manager, Media Analytics & BI Enablement, you'll serve as a senior individual contributor focused on advanced analysis, reporting, and business intelligence enablement across digital and direct marketing channels. You'll analyze media and marketing performance data, uncover trends and opportunities, and provide recommendations that help optimize campaign effectiveness and improve business outcomes. You'll work across multiple platforms and data sources to strengthen reporting accuracy, support attribution, and maintain data integrity. In this role, you'll also partner with stakeholders to translate complex findings into meaningful insights that inform strategic decisions and influence senior leaders.

At CIBC we enable the work environment most optimal for you to thrive in your role. You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 1-3 days per week on-site, while other days will be remote.

How you'll succeed

• Advanced analytics expertise - Serve as a subject matter expert in data analysis and visualization, with specialized expertise in Adobe Analytics. Use analytical tools and platforms to prepare, interpret, and visualize data in ways that support strategic decision-making.

• Media reporting and optimization - Apply deep knowledge of paid media data, reporting practices, media tagging, and Adobe tagging to monitor performance, diagnose issues, and identify optimization opportunities across digital media channels.

• Strategic insight development - Connect insights across multiple data sources, business objectives, and deliverables to translate complex findings into clear, actionable recommendations for Marketing and Media partners.

• Independent problem solving - Approach data with curiosity and critical thinking by identifying patterns, trends, and anomalies, forming hypotheses, validating findings, and recommending solutions with minimal oversight.

• Cross-functional collaboration - Build strong partnerships with stakeholders across teams to resolve issues, align on priorities, and support consistent, high-quality reporting and insight delivery.

• Execution and accountability - Manage multiple high-impact initiatives with strong organization and attention to detail, ensuring timely delivery and consistent quality in reporting, analysis, and business support.

Who you are

• You're an experienced media analytics professional. You bring 3+ years of progressive experience in enterprise-level media data analysis, extract, transform, load (ETL) processes, and data visualization. You independently interpret complex datasets and use your analysis to influence business results.

• You're highly skilled in digital and media platforms. You have advanced experience with Adobe Analytics and strong working knowledge of media reporting and analytics. You also bring experience with tools such as Salesforce Marketing Cloud Intelligence (Datorama), Alteryx, Tableau, Power BI, SQL, or similar platforms used for data aggregation and visualization.

• You're a strategic thinker. You challenge assumptions, synthesize insights from multiple sources, and connect data to broader business goals. You communicate recommendations clearly and confidently to senior stakeholders.

• You're detail-oriented and solution focused. You notice the nuances in the data, ask thoughtful questions, and work through issues with a practical, collaborative mindset. Your strong understanding of tagging best practices helps support accurate measurement and data integrity.

• You're adaptable and continuously learning. You stay current with evolving media reporting practices, analytics capabilities, and industry trends to strengthen your impact. Experience with tools such as Power BI, Databricks, or other advanced ETL and visualization platforms is an asset.

• Values matter to you. You bring your real self to work, and you live our values - trust, teamwork, and accountability.

#LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential.

• We work to recognize you in meaningful, personalized ways including a competitive compensation, a banking benefit*, wellbeing support and additional offers such as employee and family assistance programs and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

*Subject to program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [email protected]

• CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit

• We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).

• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Expected End Date

2027-08-16

Job Location

Toronto-81 Bay, 32nd Floor

Employment Type

Temporary (Fixed Term)

Weekly Hours

37.5

Skills

Analytical Thinking, Communication, Data ETL, Data Visualization, Data Visualization Tools, Digital Media Measurement, Marketing Campaign Analysis, Operational Efficiency, Paid Media, Project Management, Teamwork