OPUS Market Change and Comms Lead - Pakistan (Proactive Sourcing)

Life tastes better with ice cream

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.

We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference.

What truly sets us apart is how we work.

We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done.

We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.

Role Title: Market Change and Comms Lead
Location: Karachi Head Office

**This is a proactive sourcing exercise for a one-year contractual position**
 

With our demerger, we are at a defining moment. Independence is about much more than standing on our own two feet, it is about simplifying how we make, move and sell ice cream. Our transformation towards One TMICC is about foundational rebuilding our company. That’s where the MagnumOne programme comes in, driving the transformation that brings everything together.

This is one of the biggest transformations our industry has seen, and its success depends on all of us. Everyone needs to lean in, because getting MagnumOne right is crucial to building a stronger, more profitable, and competitive TMICC. It will define how we work and perform as an independent company for years to come. MagnumOne brings together three programme streams: Establishment, Opus and GBS into a single plan and a shared set of priorities.
 

Role Purpose

The Market Change Lead is responsible for driving successful change within a specific market as part of a broader transformation programme. This role ensures that global and wave-level change strategies are effectively localized and implemented in the market, addressing cultural, regulatory, and operational nuances while maintaining alignment with enterprise-wide objectives.

The Market Change Lead acts as the primary point of accountability for employee-facing change within the market, partnering closely with the Market Deployment Lead, the BU/Wave Change Lead, local leadership, and functional teams to deliver a consistent, integrated, and people-centered change experience.

Key Responsibilities

Market Change Leadership

• Own the market-level change plan aligned with wave and global strategies.

• Act as the primary contact for all change activities impacting employees in the market.

• Ensure global and wave change initiatives are tailored to local needs and realities without impacting the credibility of the global approach.

• Lead local market Change Impact Sessions and ensure effectiveness of local workarounds.

Localization & Cultural Adaptation

• Adapt messaging, communications, and enablement materials to reflect local cultural, regulatory, and operational considerations.

• Ensure employee engagement approaches resonate with the local audience.

Stakeholder Engagement

• Identify and map key market stakeholders, including leadership, HR, and influencers.

• Build strong relationships to drive advocacy and engagement.

• Set up and utilise a market change network to act as eyes and ears on the ground

• Track stakeholder sentiment and readiness, escalating risks to the Wave Change Lead.

Employee Communications & Engagement

• Deliver clear, timely, and culturally relevant communications within the market.

• Champion feedback loops and employee listening to inform adjustments.

Enablement & Support

• Coordinate market-level training, toolkits, and resources, leveraging global and wave assets.

• Monitor adoption and sentiment locally, adjusting plans as needed.

Integration & Governance

• Ensure market change activities align with wave and global governance frameworks.

• Integrate change efforts with business-as-usual operations in the market.

Skills & Experience

• Proven experience leading change initiatives within a single-country or market context.

• Strong understanding of employee engagement, communications, and cultural adaptation.

• Ability to work collaboratively with global, wave, and functional teams.

• Familiarity with change frameworks (e.g., Prosci, ADKAR, Kotter) and agile delivery models.

• Excellent stakeholder management and influencing skills.

• Strong planning, analytical, and communication capabilities.

Preferred Attributes

• Empathetic and employee-focused mindset.

• Practical problem solver with strategic thinking ability.

• Comfortable navigating complexity and ambiguity.

• Collaborative and inclusive leadership style.

#TMICC

Why join us?

This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could! 

You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.

- Roles with real accountability and visible impact
- Free to move fast, experiment and challenge how things are done
- Continuous learning and development as the business grows
- Reward linked to performance and contribution.

Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.

Ready to build the future of Ice Cream?

If this sounds like the place where you'd thrive, we'd love to hear from you. Apply online and share your CV. We'll review your application and be in touch with the next steps. 

If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.

Additional information

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic. We encourage people with all backgrounds to apply including Aboriginal and Torres Strait Islander Peoples, and Māori and Pacific Peoples.