Campaign Management Analyst

Skill required: Marketing Operations - Campaign Management
Designation: Campaign Management Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? The SFMC Campaign Developer will support the onshore client team with the day-to-day running of our email marketing program, using Salesforce Marketing Cloud to create engaging and personalized communications for our customers. • Build, test and deploy email campaigns, ensuring adherence to brand and creative standards. • Build and execute all types of automations in SFMC Journey Builder and automation studio. • Building and executing dynamic content in SFMC Email Studio. • Building and executing A/B testing in Journey Builder. • Create SQL for targeting/segmentations. • Create target audience using data filters/queries • Escalate any risks proactively to the project lead The planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.
What are we looking for? •Salesforce Marketing Cloud •Salesforce Marketing Cloud Email Studio •Salesforce Marketing Cloud Journey Builder • At least 1-3 years of experience working as a campaign specialist • Understanding of querying code (SQL) in SFMC. • Proficiency in Sales Force Marketing Cloud tool (SFMC Email Certification and/or developer certification would have an added advantage) • Excellent communication skills along with the ability to work in a fast-paced environment. • Experience in digital marketing line of business • Experience in AMP Script.
Roles and Responsibilities: •In this role you are required to do analysis and solving of lower-complexity problems • Your day to day interaction is with peers within Accenture before updating supervisors • In this role you may have limited exposure with clients and/or Accenture management • You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments • The decisions you make impact your own work and may impact the work of others • You will be an individual contributor as a part of a team, with a focused scope of work • Please note that this role may require you to work in rotational shifts

Any Graduation

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.