- Location
- Colombo, Sri Lanka · Colombo
- Department
- Sales
- Seniority
- Manager
- Education
- Master
Description
Customer Channel Marketing Manager
Location: Colombo, Sri Lanka
About the Position
Flora Food Group is seeking a commercially driven Customer Channel Marketing Manager to lead channel strategy, customer marketing excellence, portfolio growth, and business performance across all sales channels. Reporting to the General Manager - South Asia, you will own channel growth initiatives, promotional effectiveness, route-to-consumer strategies, and cross-functional execution to deliver sustainable revenue and profitability.
What you do
- Own channel business performance and support delivery of turnover, NSV and managing turnover and gross margin targets across all channels
- Develop and execute channel strategies across General & Modern Trade, Flora Professional and E-commerce channels
- Establish the promotional investment framework and lead promotional planning, trade investment optimization, loyalty programs and customer engagement initiatives
- Direct product launch strategy and oversee execution of product launches, portfolio management and go-to-market execution
- Establish the data governance framework; ensure sales dashboards (Power BI, DMS, SAP) provide accurate, real-time business insights from market, customer and performance data to generate actionable business insights
- Build strong partnerships with distributors, Modern Trade customers and internal stakeholders.
So, what does it take to be successful in this role?
- Minimum Bachelor's degree in Business, Marketing, Commerce or related field (MBA or postgraduate business qualification preferred)
- 8+ years of progressive commercial experience, with a minimum of 4-5 years in senior management or leadership positions holding complete or substantial business P&L ownership
- 5-7 years of FMCG experience in customer marketing, trade marketing, sales support or category management
- Advanced financial acumen, business analytics and channel development expertise.
- Excellent leadership, stakeholder management and communication skills.
What’s next?
This is a grand opportunity to shape growth strategies across multiple channels and markets. If you are ready to take the next step in your career journey in Customer Channel Marketing, we would love to hear from you now. Please submit your application before 10th August 2026.
We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.
