- Location
- Dubai, Dubai, United Arab Emirates · published
- Type
- Full-time
- Department
- Marketing
- Seniority
- Director
- Source
- Workable
Description
Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest growing beauty brands. As a company, we are fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!
Summary: You will own Huda Beauty's global influencer strategy for Makeup. You will build a tiered creator portfolio, from ambassadors to micro-creators, that drives measurable brand and sales impact across every market. You will set the governance that keeps that work consistent and compliant, and the data framework that proves what works and where to invest next.
Essential Duties and Responsibilities:
Lead the Global Influencer Strategy
- Shape and lead the global influencer strategy for Makeup, aligned to brand priorities and launches
- Build a balanced creator portfolio across all tiers, from ambassadors to emerging creators
- Set the standards and ways of working that keep influencer activity consistent across markets
- Own KPIs and drive execution excellence
- Partner with teams across the business and our markets to bring the strategy to life
Build Strategic Creator Partnerships
- Lead key creator partnerships for launches and always-on
- Build long-term, authentic relationships with creators and talent
- Manage agency and talent partners
Own Seeding and Brand Experiences
- Lead global seeding, creator brand experiences and brand trips
- Be a visible ambassador for Huda Beauty with creators and talent
Drive Performance, Data and AI
- Measure impact across platforms and markets, and use insights to guide investment
- Use AI and technology to scale the function
- Stay ahead of cultural and platform trends
Lead the Team
- Lead and grow a high-performing team, directly and through in-market leads
- Build scalable ways of working for global consistency