Growth Marketing Specialist — CRM & Paid Media

We’re looking for an ambitious, hands-on Growth Marketing Specialist to take end-to-end ownership of growth marketing across 2–3 markets. You’ll manage the customer journey from onboarding through retention, combining CRM journeys and automation with day-to-day Paid Media Management.

You’ll work independently, spot opportunities and take action to improve performance. You’ll also collaborate with colleagues across marketing, creative, product and analytics to deliver relevant customer experiences and sustainable growth.

What you’ll do

• Own growth marketing across 2–3 markets, connecting acquisition, onboarding, engagement and retention activity.
• Build, launch and improve automated CRM journeys, including onboarding, engagement, retention and reactivation flows.
• Set up customer segments, triggers, rules, testing and personalisation.
• Manage Google Ads, OpenAI Ads and Meta Ads accounts day to day, including campaign setup, budgets, bids, audiences, creative and pacing.
• Monitor performance across channels and journeys, identify issues and opportunities, and make ongoing optimisations.
• Plan and run tests to improve campaign efficiency and customer outcomes.
• Coordinate campaign assets and messaging with the wider marketing team.
• Report on results across the customer lifecycle and turn insights into clear actions.
• Check that campaigns and automations are set up correctly, with reliable tracking and data.

What you’ll bring

• Experience building CRM journeys and marketing automation workflows. Previous hands-on experience with Salesforce Marketing Cloud is essential.
• Experience working with cross-channel strategy: Shared audiences, campaigns, coordinated messaging, timing and frequency.
• Practical experience managing paid media campaigns and accounts.
• A strong understanding of the customer lifecycle, from acquisition and onboarding through to retention.
• An independent, proactive and ambitious approach: you take ownership, move work forward and look for ways to improve.
• Confidence working with campaign metrics, testing and optimisation.
• A structured, detail-oriented approach and the ability to manage priorities across multiple markets.
• Clear communication skills and a collaborative working style.
• Familiarity with analytics and tracking tools.

Experience that would be a strong advantage

• Salesforce Data 360 (Data Cloud). Segmentation and audience activation across CRM and advertising platforms.
• MCP connectors, AI agents or workflow automation tools.
• SQL for segmentation, data validation and campaign analysis.
• Financial services or another regulated industry.

Why join us

You’ll have meaningful ownership of growth activity across multiple markets and the opportunity to shape how we acquire, onboard and retain customers. You’ll work across CRM and paid media, with room to test ideas and see their impact.

We offer:

• A Truly Global Workplace – work with professionals from 40+ nationalities, bringing diverse expertise, perspectives, and a collaborative international culture.
• Hybrid & Flexible Work – we support work-life balance with remote work options and modern office spaces across Europe.
• A Culture of Growth – we invest in your future, offering LinkedIn Learning, mentorship, and professional development programmes, including HiPo and leadership development initiatives to support career advancement.
• Financial Growth Opportunities – benefit from our share purchase matching programme, allowing you to invest in your future with matched contributions and long-term financial rewards.
• Workation Programme – work remotely from different countries for up to 2 months per year, experiencing new cultures while staying connected and productive.

We may use artificial intelligence (AI) tools to support specific parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses against predefined criteria. These tools assist our recruitment team but do not replace human judgment. All final hiring decisions are made by human recruiters.

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