Territory Sales Manager

Sub-Distributor Management Build strong relationships with Virginia sub-distributor sales teams and leadership. Conduct regular market visits and business reviews, setting clear expectations for delivery, service, merchandising, distribution, and execution. Identify service gaps and partner with sub-distributors on corrective action plans. Serve as the link between the Regional Sales Manager and sub-distributor organizations. Improve Must Carry compliance, close distribution voids, and drive new item authorization and execution. Analyze sales data and selling tools to pinpoint underperforming territories, retailers, brands, and packages, and turn insights into actionable distributor plans. Improve display and promotional execution and follow up on resets and new item launches. Develop scorecards covering sales, distribution, voids, in-stock performance, service issues, and execution. Set measurable follow-up actions with sub-distributor leadership and drive issues through to resolution. Track recurring service problems and escalate significant issues to the Regional Sales Manager. Share best practices from higher-performing Virginia sub-distributors. Provide weekly updates on wins, risks, opportunities, and follow-ups. Bachelor's degree in business, Marketing, or a related field, or equivalent experience. 3+ years of CPG or beverage sales experience, ideally working with distributors, bottlers, or a third-party route-to-market model. Proven ability to influence partners without direct authority and drive accountability for results. Strong retail execution knowledge across grocery, dollar, mass, and convenience channels. Analytical skills to turn sales and distribution data into clear action plans; proficiency in Excel and sales reporting tools. Excellent communication, relationship-building, and organizational skills.