UNITY Marketing Manager

ABOUT THE ROLE

UNITY Tactical® is seeking a talented and motivated marketing manager to develop, implement, and execute strategic marketing plans that drive brand awareness, enhance customer engagement, and fuel business growth. This role combines campaign leadership with hands-on project management, overseeing the full lifecycle of marketing initiatives and tradeshow execution. Reporting to the VP of Marketing, this person will collaborate with cross-functional teams to ensure the brand's presence, messaging, and identity remain consistent and influential across all channels.

 

We seek and hire friendly, fun individuals who are smart and driven. We also look for individuals with a passion for innovation who are committed to continuous learning to grow their professional experience and to further the business and the team. We place an emphasis on personal and professional growth and foster an environment where you can learn from others and then build upon it, so others can learn from you. The ideal candidate is self-motivated, enthusiastic, detail-oriented and collaborative with an unyielding commitment to excellence.

 

DUTIES AND RESPONSIBILITIES

• Develop and execute comprehensive marketing strategies aligned with company goals across digital, social, email, and traditional channels.
• Oversee marketing projects from inception to completion, managing timelines, budgets, and cross-functional coordination to achieve measurable results.
• Drive earned media relations and lead writing projects, helping oversee content creation including copywriting and promotional materials.
• Serve as the lead for all event and tradeshow planning, coordinating logistics and presence to enhance brand visibility.
• Conduct market research and competitor analysis to identify emerging trends and opportunities within the tactical industry.
• Track and report on marketing performance metrics (KPIs) and ROI, using data-driven insights to optimize future efforts.
• Collaborate with Sales and Product teams to ensure brand consistency and support broader business initiatives.
• Develop deep knowledge and understanding of the UNITY Tactical® brand, its business operations, products and customer base.
• Constant communication with team members.
• Project management and ability to work on a deadline.

 

REQUIREMENTS AND QUALIFICATIONS

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in marketing with proven success in campaign management and strategic execution.
• Exceptional writing skills with a strong foundation in AP Style.
• Strong understanding of digital marketing, social media, SEO, email marketing, and analytics tools.
• Excellent leadership, project management and organizational skills with strong attention to detail.
• Creative thinker with the ability to make data-driven decisions in a fast-paced environment.
• Visionary and strategic thinking paired with clear, confident communication and presentation skills.
• Previous experience within the tactical, defense, shooting sports, or outdoor manufacturing sectors a plus.
• Familiarity with both B2B and B2C marketing strategies, as well as marketing to government organizations, a plus.
• Proven track record of managing media relations and developing successful PR strategies a plus.
• Experience in corporate event planning and show management a plus.
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• Ability to work collaboratively in a team setting, as well as independently.
• Self-motivated with the ability to effectively multi-task in a deadline-driven atmosphere.
• Eagerness to learn and accept challenges.

 

SCHEDULE

• Full-time salaried
• Remote
• Some travel required for tradeshows/events and visits to the Lafayette office

 

UNITY Tactical® is an equal opportunity employer.