Communications Coordinator

DEPARTMENT: Marketing        

REPORTS TO: Director of Marketing                  

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach.

Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component — feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking — of world-class live events and venues.

The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career.

Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sound like a winning formula for you? Join us!

THE ROLE

Grand Rapids, MI is seeking a self-motivated, passionate, talented and savvy entertainment industry professional to join the team as a Communications Coordinator. The Communications Coordinator will play a key role in supporting the Marketing Department in the strategy, development, execution, and analysis of marketing campaigns to communicate with guests, engage the community and build brand recognition for Van Andel Arena, DeVos Performance Hall, DeVos Place, Acrisure Amphitheater and Amway Stadium. The ideal candidate will have comprehensive knowledge of the digital media landscape, excellent copywriting and graphic design skills, excellent attention to detail, and will work closely with members of the Marketing team.

Essential Duties and Responsibilities

• Assist with managing social media platforms for Van Andel Arena, DeVos Performance Hall, DeVos Place, Acrisure Amphitheater and Amway Stadium, including Facebook, X, Instagram, TikTok, YouTube and more.
• Create, capture, schedule and publish platform-specific social media content regularly as well as engage with fans in the digital space.
• Create dynamic social media content including writing copy, designing rich graphics, capturing photo content and shooting/editing short videos.
• Assist with the development and execution of the Grand Opening marketing campaign for Amway Stadium, including project management, reporting, partner/community outreach, social media and more.
• Manage Google Analytics accounts and track trends/traffic.
• Create, execute and evaluate e-mail blasts using MailChimp, Ticketmaster and Klaviyo platforms.
• Prepare social media and e-mail performance summaries and reports, and track social media engagement across all platforms.
• Assist with the creation and implementation of event promotions with community partners to increase visibility and interest in current events with the goal of selling tickets and supporting the local community.
• Assist with the creation and distribution of press releases.
• Manage media requests for day of show media coverage by working with artists’ publicists on approvals and communicating with local media photographers.
• Serve as an on-site representative for designated events. Duties may include escorting media, patron experience activations and fan communication through social media.
• Assist with coordination of gifts and welcome materials for entertainers and guests.
• Regularly review the venues’ websites, ensuring all information is updated and accurate for best guest experience.
• All other duties/responsibilities as assigned.

SUPERVISORY RESPONSIBILITIES

This role does not have any supervisory responsibilities

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience        

• Bachelor’s Degree in Communications, Business or related field preferred.
• A minimum of 1-2 years of experience in communications and guest services (sports, entertainment and/or brand experience preferred).

Skills and Abilities  

• Working knowledge of Microsoft Office.
• Experience with graphic design using Adobe Photoshop and Canva.
• Experience with e-mail blast platforms.
• Experience using social media platforms for business.
• Excellent verbal and written communication skills.
• Extremely organized and detail oriented, resourceful, quick learner and able to handle multiple projects simultaneously.
• Must be self-directed and able to work independently, while also flourishing in a fast-paced collaborative team environment.
• Must be able to work a flexible schedule inclusive of some weekends, nights and holidays.
• Maintains, at all times, high standards, positive attitude, and professional appearance.
• Bilingual in English/Spanish is a plus.

COMPENSATION

Competitive wages, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location: On Site

NOTE:

The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.