Brand Manager

A member of a leading international group, our client is a premier destination for fine cava in Cyprus and the largest cava retailer in the region, offering an exceptional selection of alcoholic beverages carefully curated to satisfy the diverse tastes of its customers. The company is hiring an experienced Brand Manager to be responsible for developing and executing the marketing strategy for the company's portfolio across Cyprus. The role drives brand growth through strategic planning, effective brand management, marketing activations, and close collaboration with Sales, distributors, agencies, and international brand partners. Job Description Strategy & Brand Management Develop and implement annual marketing and brand plans aligned with global brand strategies. Define brand positioning, pricing, promotions, and market execution across On Trade and Off Trade channels. Conduct market and competitor analysis to identify growth opportunities and support new product launches. Marketing Execution Plan and deliver marketing campaigns, trade shows, festivals, tastings, sponsorships, and brand activations. Oversee POS materials, packaging adaptations, promotional assets, and creative content to ensure brand consistency. Manage digital marketing initiatives, social media, influencer collaborations, PR activities, and online brand presence. Commercial Support Support Sales with product presentations, training materials, catalogues, and customer proposals. Build strong relationships with suppliers, distributors, agencies, media partners, and external stakeholders. Coordinate marketing projects with Sales, Finance, Supply Chain, and Procurement to ensure successful execution. Performance & Budget Management Monitor brand performance, market trends, competitor activity, and campaign effectiveness. Prepare regular reports for management and international brand owners. Manage marketing budgets, A&P spending, supplier negotiations, and return on investment. Your Profile Bachelor’s degree in marketing, Business Administration, Economics, or a related field. Minimum 2 years' experience in a similar marketing or brand management role. Strong knowledge of brand management, trade marketing, digital marketing, and campaign execution. Experience planning events, brand activations, and marketing campaigns. Strong analytical, commercial, and project management skills. Excellent communication and presentation skills. Ability to manage multiple projects and work effectively with cross functional teams. Proficiency in Microsoft Office. Fluency in English, both written and spoken. Additional languages are an advantage. WSET certification and a Category B driving license will be considered an advantage. Flexibility to attend events and travel when required. Benefits 13th salary Hybrid work arrangement Annual bonus based on performance KPIs Company phone and laptop