- Location
- Nashville, TN
- Workplace
- Remote, Hybrid
- Department
- Marketing
- Seniority
- Manager
- Source
- Paylocity
Description
Description
Key Responsibilities
Campaign Management & Optimization
• Plan, launch, and optimize campaigns across Google Ads and Meta Ads platforms.
• Manage campaign structure, bidding strategies, audience segmentation, and creative testing.
• Identify opportunities to scale high-performing campaigns and improve efficiency across ROAS, CPA, and CAC metrics.
• Own and maintain budget trackers to ensure spend aligns with weekly and monthly targets.
• Partner with internal stakeholders and agency teams to develop monthly budgets and forecasting projections.
• Monitor campaign pacing daily and weekly and make adjustments to achieve revenue and performance goals.
Performance Analytics & Reporting
• Analyze performance across GA4, Shopify, and platform reporting to identify trends and growth opportunities.
• Leverage Shopify analytics to validate revenue, conversion rates, average order value (AOV), and customer behavior.
• Translate performance data into clear, actionable insights for both analytical and non-analytical audiences.
• Prepare and support reporting deliverables for leadership and cross-functional teams using Excel and PowerPoint.
Strategy, Collaboration & Growth
• Partner with creative and marketing teams to develop campaign concepts and messaging strategies.
• Collaborate closely with agency partners to align on strategy, execution, and performance outcomes.
• Communicate effectively across teams to align priorities, timelines, and deliverables.
• Contribute ideas to improve campaign performance, testing frameworks, and channel expansion initiatives.
• Stay current on industry trends, platform updates, and emerging advertising opportunities.
• Help shape the future direction of paid media strategy across all brands.
Requirements
Required
• 2–5+ years of paid media experience managing Google Ads and Meta Ads
• Experience working within Shopify and understanding e-commerce performance metrics
• Strong knowledge of budget pacing, forecasting, and campaign performance analysis
• Proficiency in Excel and PowerPoint and familiarity with GA4 and attribution frameworks
• Ability to manage multiple priorities in a fast-paced environment
• Strong communication skills and comfort translating data into business decisions
Preferred
• Experience with additional channels (Amazon Ads, TikTok, Bing, Programmatic, etc.)
• Experience partnering with agencies
• Background in e-commerce, DTC, or performance marketing environments
