Product Manager

Alliance Automotive Group (AAG) is a leading distributor of passenger and commercial vehicle parts to the independent automotive aftermarket in Europe. It operates in France, the U.K., Ireland, Germany, the Netherlands, Belgium, Spain, Portugal, Poland, Hungary and Romania. The company is a wholly-owned subsidiary of Genuine Parts Company (GPC), the largest global automotive replacement parts distributor with activities in North America, Europe, and Australasia. AAG’s network serves thousands of customers across Europe supported by a logistics infrastructure of 75 Distribution Centres, approximately 2,550 Stores and thousands of vehicle repairers, body shops and auto-centres. AAG has a revenue of 3.4 billion euros with over 17,000 employees. Learn more at www.allianceautomotivegroup.eu

Product Manager – Workshop Tools

We are seeking a commercially minded Product Manager to take ownership of our Workshop Tools category.

This is a fantastic opportunity for an experienced Product Manager, Category Manager or Commercial Manager to join a market-leading organisation and play a key role in driving category growth, supplier partnerships, product development and profitability.

Reporting into the Head of Category, you will be responsible for the complete product lifecycle, from identifying new opportunities and launching innovative products through to range optimisation and end-of-life management.

You will work closely with suppliers, technical teams, sales, marketing and key stakeholders across the business to ensure the category remains competitive, profitable and aligned with market demands.

Key Responsibilities

Category & Commercial Management

• Develop and execute category growth strategies.
• Analyse market trends, customer demand and competitor activity.
• Identify opportunities for range expansion, rationalisation and innovation.
• Monitor category sales, margin and performance metrics.
• Deliver recommendations to improve profitability and market share.

Product Lifecycle Management

• Own the complete product lifecycle from introduction through to end-of-life.
• Lead new product introductions and range development projects.
• Ensure accurate product data and maintenance of ERP systems.
• Manage product pricing, positioning and market competitiveness.

Supplier Management

• Build and maintain strong supplier relationships.
• Conduct supplier performance reviews and benchmarking exercises.
• Work collaboratively with suppliers to identify growth opportunities and new product solutions.
• Support commercial negotiations and category planning activities.

Product Data & Technical Support

• Maintain accurate product cataloguing and application data.
• Work alongside technical teams to develop product information, technical content and product guides.
• Support the resolution of technical and product-related enquiries.

Cross-Functional Collaboration

• Partner with Marketing to develop category campaigns and product launches.
• Support Sales teams with product training, category insight and commercial opportunities.
• Collaborate with internal stakeholders to ensure successful execution of category initiatives.

What Success Looks Like

Within your first 12 months you will:

• Deliver profitable growth across the Workshop Tools category.
• Successfully introduce new product ranges and innovations.
• Improve category performance through data-driven decision making.
• Strengthen supplier relationships and commercial outcomes.
• Enhance product data quality and catalogue coverage.

About You

We are looking for an individual who combines commercial awareness, analytical thinking and strong relationship management skills.

Essential

• Experience within Product Management, Category Management or a commercial product-focused role.
• Strong analytical and commercial skills.
• Advanced Microsoft Excel capability.
• Excellent communication and stakeholder management skills.
• Ability to manage multiple projects and priorities simultaneously.
• Strong attention to detail and organisational skills.

Desirable

• Experience within the automotive aftermarket.
• Knowledge of workshop tools, garage equipment or automotive products.
• Understanding of product cataloguing systems and ERP platforms.
• Technical knowledge of vehicle components and workshop environments.

Why Join Us?

• Opportunity to manage a strategically important category.
• Work for one of Europe's largest automotive aftermarket businesses.
• Exposure to leading global suppliers and brands.
• Career development opportunities within AAG and Genuine Parts Company.
• Collaborative and supportive working environment.
• Competitive salary and benefits package.

If you are a commercially driven product professional looking to make a real impact within a dynamic and growing business, we'd love to hear from you.

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Alliance Automotive Group is an equal opportunities employer.