Manager, Marketing

Responsibilities

We are seeking a dynamic and data-driven Manager, Donor Marketing to join our team at New Your Blood Center Enterprises / CBCKC. In this role, you will partner with colleagues across the Enterprise to implement national campaigns at a local level. You will also plan and execute local campaigns, promotions, and events for blood and platelet donors, ensuring a seamless and engaging experience that drives donor retention and satisfaction.

 

Supervision Exercised:

This position does supervise staff.

 

Supervision Received:

Under general direction of Director, Donor Marketing.

 

Primary Duties, Responsibilities or Activities Required by Job

 

• Campaign Implementation: Collaborate with colleagues across Donor Engagement and the organization to lead and/or localize and implement national marketing campaigns. Tailor strategies to meet the unique needs of the local community while aligning with the Enterprise goals.
• Event Planning: Organize and manage events for blood and platelet donors, including appreciation events and special initiatives. Ensure these events are well-executed and contribute to donor retention, collection, and recruitment goals.
• Data-Driven Decision Making: Analyze daily blood and platelet collection numbers to identify trends, opportunities, and areas for improvement. Use data to drive marketing strategies that enhance donor engagement and collection success.
• Local Partnerships: Seek out and cultivate local partnerships with businesses, community organizations, and other stakeholders to support the collection goals and donor retention efforts.
• Media Relations: Cultivate and manage relationships with local and regional media outlets. Serve as a spokesperson for the organization, comfortable speaking to the media and representing the organization in interviews, press conferences, and other public forums.
• Collaboration with Donor Teams: Work closely with Donor Recruitment and Collections teams to ensure donor centers and blood drives are successful. Align marketing strategies with operational needs to maximize impact.
• Reporting and Analysis: Prepare regular reports on campaign performance, event outcomes, media engagement, and partnership success. Provide insights and recommendations for continuous improvement.
• Other Duties as Assigned: Take on additional responsibilities and tasks as needed to support the overall success of Donor Engagement initiatives.

Other Secondary Functions

 

Depending on the organizational structure, staffing levels, and availability of direct reports, this role may assume responsibility for functions typically performed by a Coordinator, Specialist, or other supporting team member. This may include direct execution of day-to-day activities, project coordination, operational support, reporting, and other responsibilities necessary to ensure continuity and achievement of departmental goals.

 

Qualifications

Required Minimum Education & Experience

Education:

Bachelor’s degree in Marketing, Communications, or equivalent combination of education and work experience.

 

Related Experience:

5 - 7 years of experience in marketing, preferably in health-care, nonprofit, or blood services.

 

Any combination of education, training, and experience equivalent to the requirements above that has supplied the necessary knowledge, skills, and experience to perform the essential functions of the job.

 

Required Knowledge, Skills & Abilities

 

Knowledge:

• Knowledge of traditional and marketing strategies and trends.
• Familiarity with the local service areas based on the geographic location of this role.
• Knowledge of a variety of software applications (Microsoft Office Suite, project management system).

Skills:

• Cultural competency and the ability to communicate effectively in a culturally sensitive manner with both individuals and groups from diverse backgrounds.

• Communication: Exceptional communication skills, both written and verbal, with the ability to convey ideas clearly and with authority in various settings, including one-on-one and small group environments.
• Strong Analytical Skills: Proven ability to interpret data and apply it to marketing strategies, driving effective decision-making and impactful outcomes.
• Interpersonal Skills: High level of interpersonal skills to manage complex issues with poise, tact, and diplomacy, effectively interacting with staff at all levels, including executive leadership.
• Problem Solving: Strong logical and reasoning skills to identify and analyze problems, evaluate options, and implement solutions within established policies and procedures.

Abilities:

• Collaboration: Strong ability to work independently and as part of a team, fostering a collaborative and supportive environment.
• Media Relations: Demonstrated experience in cultivating media relationships and confidently speaking to the media, serving as an organizational spokesperson.
• Event Planning: Experience in planning and managing events, ensuring successful execution and positive donor engagement.
• Attention to Detail: Meticulous attention to detail in all work processes, ensuring accuracy and high-quality outcomes.
• Stakeholder Interaction: Ability to interact with individuals at all levels of the organization and external stakeholders in a courteous, respectful, and sensitive manner, particularly in diverse environments.
• Training and Coaching: Ability to train and coach others within the organization on marketing programs and related communications, ensuring consistent and effective application across teams.
• Pressure Management: Ability to remain calm and composed under pressure, maintaining productivity and focus in high-stress situations.
• Organization and Planning: Ability to plan and organize tasks and resources efficiently, ensuring timely completion of projects and initiatives.
• Responsiveness: Proactive in addressing issues and concerns.
• Adaptability: Ability to work effectively in a fast-paced environment, managing multiple competing tasks and demands while maintaining high performance.
• Healthcare Familiarity: Familiarity with blood donation or healthcare environments is an advantage, contributing to a deeper understanding of the organization's mission and goals.

Overview

Founded in 1958, Community Blood Center (CBC) has served Kansas and Missouri for more than 65 years, delivering more than 150,000 lifesaving blood products annually to 70+ hospitals, EMS and healthcare partners. CBC is part of New York Blood Center Enterprises (NYBCe), which spans 17+ states and delivers one million blood products to 400+ U.S. hospitals annually. NYBCe additionally delivers cellular therapies, specialty pharmacy, and medical services to 200+ research, academic and biopharmaceutical organizations. NYBCe’s Lindsley F. Kimball Research Institute is a leader in hematology and transfusion medicine research, dedicated to the study, prevention, treatment, and cure of bloodborne and blood-related diseases. CBC serves as a vital community lifeline dedicated to helping patients and advancing global public health. To learn more, visit savealifenow.org. Connect with us on Facebook, X, Instagram, and LinkedIn.