Category Development Manager

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Job Description:

• Lead and develop the portfolio strategy for China consumer health care (CHC) portfolios.​

• Analyzes the relevant CHC portfolio, market, and competitors to develop GTM plans and storytelling that drive category growth (consumer skin care & consumer first-aid)​

• Portfolio Management/LCM, owning the profit center business results including topline sales, std GM% as well as pricing.​

• CHC portfolio NPI Pipeline & Launch:​ Understands consumer behavior and identifies unmet needs, to lead local NPIs and influence global team in product global innovation.​ Launches new products with a comprehensive marketing plan.​​

• Responsible for achieving the standard margin of the profit center by establishing a base price strategy for each portfolio.​​

• Develops a price increase plan to optimize margins and counteract inflation or changes in costs.​

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