The Snapshot

You'd be joining an established Australian wholesale chocolate supplier and importer, distributing premium chocolate products to retailers, food businesses and hospitality customers across the country. It's a lean, director-led business with a loyal base of small and independent business customers built up over close to a decade.

 

Here's the honest part: growth has flattened out recently, and the Director knows the marketing approach that got them this far won't get them to the next stage. That's exactly why this role exists. You'd be the first dedicated marketing hire, working directly with the Director (not buried under layers of management), with real ownership over how the business finds its next customers.

 

As the Director puts it, the product is chocolate, but the business is really about gifting, rewarding, recognising and celebrating. That framing matters: the people you'd be marketing to aren't buying chocolate, they're buying a way to say something to someone else. Corporate gifting, client rewards, staff recognition, and the occasions (seasonal, cultural, workplace) that give a business a reason to send something thoughtful.

 

You'll work full-time hours aligned with Australian business hours, so you can coordinate in real time with the Director and the external agencies you'll be liaising with.

 

What You'll Actually Do

Lead generation and outbound email

• Take ownership of outbound email marketing end to end: campaign briefs, building content in Canva, importing into Mailchimp, scheduling sends, and making sure everything goes out accurately and on time
• Build and grow targeted prospect lists using lead generation tools (Apollo, Lusha or similar), researching segments worth pursuing, corporate and professional services firms, membership and community organisations, and other B2B buyers where gifting and recognition are part of how they operate
• Keep the contact database clean: ongoing verification and de-duplication to protect deliverability and keep bounce rates down

Campaign creation and content

• Run the full campaign process from planning and content brief through to design, Mailchimp setup, sending and post-campaign reporting
• Design branded assets (email campaigns, brochures, promotional material) in Canva, keeping everything visually consistent and ready to send
• Write copy that leads with warmth and occasion, not product and price: chocolate is a discretionary purchase, so the words need to give someone a reason to feel something before they buy
• Plan campaigns around the commercial calendar (seasonal peaks, awareness months, industry-specific occasions) and spot the moments where the product has a natural place, for example October's Mental Health Awareness Month

Database management and reporting

• Maintain a well-segmented Mailchimp database, organised by customer type, industry and engagement history
• Track open rates, click-throughs and unsubscribes, and report clearly to the Director on what's working

Agency coordination

• Help the Director manage relationships with external digital marketing agencies: coordinating briefs, tracking deliverables, and reviewing what comes back
• Be the internal point of contact keeping agency work moving and on track

Marketing admin

• Keep a content calendar, track campaign deadlines, and keep marketing files and records organised
• Bring practical suggestions for improving how outbound marketing runs, and support ad hoc marketing and business development tasks as they come up