Social Media Lead

Soho, London

Hybrid working: 2 days per week in the office (rota includes working evenings and weekends to attend matches, events, shoots, sponsor activations and key sporting moments where required to support content creation and social coverage.)

 

The Role

As our Social Media Lead, you'll orchestrate our social content strategy across LiveScore Media and LiveScore Bet, shaping platform-native content for our massive 15M+ community. This role demands a video-first visionary who can blend data insights with creative flair to drive engagement and amplify our brand presence. You'll lead and develop a talented team, navigating the fast-paced world of sports and social trends to meet ambitious audience and commercial objectives.

This is a fantastic opportunity to innovate and lead a dynamic social content function within a rapidly evolving sports media and betting landscape. You'll have the creative freedom to experiment with emerging platforms and video formats, directly impacting brand growth and fan engagement. The challenge lies in continuously adapting to shifting social trends and platform algorithms, balancing reactive content with strategic campaigns, and ensuring consistent, high-quality output that delights our vast audience.

At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fuelling fan’s passion for sport driving us to the top.

We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.

As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.

We know that job descriptions can sometimes seem daunting, and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!

 

Key Responsibilities

• Lead the daily social media content function across LiveScore Media and LiveScore Bet, ensuring high-quality, engaging output.
• Own and evolve the social media content strategy, aligning channel plans with wider business priorities and commercial opportunities.
• Manage and develop the social media content team, fostering consistent high performance and growth.
• Drive the team’s video-first evolution, developing formats and creative approaches to increase reach and engagement.
• Lead content planning around major football moments, breaking news, and brand campaigns, blending reactive agility with strategic foresight.
• Collaborate cross-functionally with internal teams (Commercial, Brand, Sponsorship) to maximise content value and unlock commercial benefits.
• Utilise social analytics and platform insights to assess content effectiveness and inform future optimisation strategies.

 Skills, Knowledge and Experience

• Proven experience leading social media content in a fast-paced sports, media, or entertainment environment.
• Deep understanding of how to grow and manage large social communities across key platforms (e.g., TikTok, Instagram, YouTube, X).
• Strong knowledge of football, fan culture, social trends, and platform-native storytelling.
• Demonstrated ability to develop and deliver innovative social-first and video-first content strategies.
• Proficiency in social media analytics, platform data, and performance tools to drive informed decisions.
• Exceptional leadership skills, with the ability to motivate, guide, and develop a high-performing social media content team.
• Highly organised and commercially aware, capable of managing competing priorities and supporting wider business objectives.

What can we offer? 

• Company Performance Bonus
• Private Healthcare Scheme + Employee Enhanced Assistance
• Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
• Subsidised Gym Membership
• Annual Travel Card Loan & Ride to Work Scheme
• Life Assurance (x3 salary)
• Contributory Pension Plan
• Virgin Family: Giving you access to exclusive Virgin offers and experiences
• Thursday drinks in the office and regular socials
• Flexible Working Agreements where applicable