Product Manager, AI & Marketing Technology

At HUB International, we are a team of entrepreneurs. We believe in protecting and supporting the aspirations of individuals, families, and businesses. We help our clients evaluate their risks and develop solutions tailored to their needs. We believe in empowering our employees to learn, grow, and make a difference. Our structure enables our teams to maintain their own unique, regional culture while leveraging support and resources from our corporate centers of excellence.

HUB is a global insurance and employee benefits broker, providing a boundaryless array of business insurance, employee benefits, risk services, personal insurance, retirement, and private wealth management products and services. With over $5 billion in revenue and almost 20,000 employees in 600 offices throughout North America, HUB has grown substantially, in part due to our industry leading success in mergers and acquisitions.

Role Summary

This role supports product management for the marketing organization's AI program: helping define what we build across teams, how new tools and applications get adopted across disciplines, and how we measure impact. This role also maintains a system-level view of the marketing technology stack, tracking platform usage and overlap and surfacing recommendations for the VP's review, while individual tool owners retain their contracts and vendor relationships.

This formalizes a function within Marketing Operations that has been a key focus from the start, moving AI work from proofs of concept and fragmented experimentation toward scaled, owned infrastructure including product development and executional rigor. We've already built a growing number projects and skills with impressive adoption across the team. What started as a shared priority now needs a dedicated owner to measure what's working, embed it into everyday workflows, and support the Marketing department in shaping what AI looks like at HUB from a marketing lens.

Key Responsibilities

AI Program Product Management

• Support the roadmap for Marketing AI initiatives built and scaled across marketing disciplines, moving from pilot projects to systemic, owned infrastructure

• Manage the Marketing AI intake, triage and publishing pipeline, including testing, review and enterprise publishing steps

• Lead the Marketing AI Task Force, including use case tracking, training and cross-functional coordination

• Track impact measurement across teams, including time savings, adoption and return on investment

• Serve as the marketing point of contact for enterprise AI initiatives, partnering with enterprise stakeholders on publishing, naming and access governance

• Help identify transformational, multi-step AI initiatives, in partnership with the VP

MarTech Stack Stewardship

• Maintain a current view of the full marketing technology stack, including what each platform does and where capabilities overlap

• Track platform performance against team needs and surface recommendations on what to add, consolidate or retire for the VP's review

• Flag duplicative tools before renewal or purchase decisions

• Support tool owners with a system-level perspective while leaving contract ownership and vendor relationships with the requesting team

AI Governance & Enterprise Support

• Support the VP, Marketing Operations, in maintaining the AI governance policy and approval process

• Build and maintain the AI playbook, training materials and FAQ resources as the program matures

• Support enterprise AI initiatives that touch marketing, translating enterprise direction into team-level application.

What This Person Steps Into

• A Marketing AI Task Force foundation that has evolved into a group of builders and an active AI community across the marketing team — a track record that made this initiative the blueprint for HUB's enterprise Claude rollout to 20,000+ employees

• Several published Claude Projects supporting team efficiency, with an active enterprise publishing pipeline and an AI impact framework and AI Source of Truth to track adoption and outcomes

• A defined AI intake, triage, and governance process, including a documented time-tracking and deliverables framework that ties workstream activity to IT dependencies (including the Enterprise AI & Automation and Enterprise Security teams) and build status

• A MarTech assessment of knowledge and project management tools marketing technology assessment underway across Seismic, MS SharePoint, Confluence, Jira, and Adobe Workfront, with a prioritized recommendation targeted for Q3

• A growing marketing technology stack across SEO/GEO, Design, Digital Experience/Content Management, Marketing Automation, content, campaign, reporting/analytics, and workflow automation tools that does not yet have a dedicated owner

Qualifications

• 5+ years of experience supporting or owning a technology platform, product, or systems roadmap, ideally within marketing or a related function

• Product Management or Project Management experience, experience with agile, kanban frameworks, etc

• A track record of building intake, workflow, or measurement infrastructure that teams adopt

• Experience building new programs or processes from the ground up, not just optimizing existing ones

• Comfort evaluating and speaking to non-technical stakeholders about technical tradeoffs and platform decisions

• Exposure to measuring adoption, productivity, or return on investment for a tool or program

• AI-specific experience and relevant certifications (e.g., prompt engineering, AI governance, or platform-specific credentials) are a plus, not a requirement. The right person will bring the same rigor to AI that a strong product owner brings to any platform.

JOIN OUR TEAM

Do you believe in the power of innovation, collaboration, and transformation? Do you thrive in a supportive and client focused work environment? Are you looking for an opportunity to help build and drive change in a rapidly growing and evolving organization? When you join HUB International, you will be part of a community of learners and doers focused on our Core Values: entrepreneurship, teamwork, integrity, accountability, and service.

The expected salary range for this position is $110,000 to $130,000 and will be impacted by factors such as the successful candidate’s skills, experience and working location, as well as the specific position’s business line, scope and level. HUB International is proud to offer comprehensive benefit and total compensation packages which could include health/dental/vision/life/disability insurance, FSA, HAS and 401(k) accounts, paid-time-off benefits such as vacation, sick, personal, floating holidays and company holidays. In addition, eligible annual bonuses, equity and commissions may be available for some positions.