- Location
- IAG Transform Madrid NEO, Spain
- Workplace
- Onsite
- Type
- Full-time
- Department
- IT
- Source
- Workday
Description
About Us
We are part of International Airlines Group (IAG), one of the world’s leading airline groups and owner of some of the biggest brands in the sky.
IAG Transform provides creative and innovative solutions to drive sustainable transformation by delivering procurement and airline services, as well as group-wide systems across IAG. Each operating company benefits from the Transform centralised model, driving efficiencies, automation, and economies of scale.
Purpose of the role
Manages campaign set-up from approved media plan to launch, including creative checks, trafficking, tagging, audience/placement configuration, QA, pacing monitoring, troubleshooting and delivery optimisation.
Your responsibilities
Manage campaign trafficking across the relevant channel platforms, including GAM, DV360, Kevel and PAC's OneMedia
Translate approved campaign requirements into technical trafficking set-up
Configure campaigns in the relevant ad-serving, CRM or digital delivery platforms
Validate creative assets against format specs, brand-safety rules and customer-experience guardrails
Set up tags, tracking links, audience segments, placement rules and campaign naming conventions
Run pre-launch QA and ensure campaigns are ready to go live
Monitor campaign pacing, delivery, errors, discrepancies and performance signals
Recommend optimizations to improve delivery, pacing or media mix
Coordinate with Tech & Data and OpCo teams to resolve technical delivery issues
Provide delivery inputs for reporting and post-campaign analysis in coordination with the Account Managers
Maintain trafficking documentation, checklists and operational best practices Campaign set-up completed accurately and on time
Creative, tagging, tracking and placement QA completed before launch
Accurate trafficking across ad servers / relevant platforms
Campaign pacing and delivery monitored regularly
Delivery issues, discrepancies and under-pacing escalated and resolved
Campaign optimisation recommendations shared with Account Managers
Your skills, experience and qualifications
3+ years in ad operations, digital trafficking, campaign operations or digital media delivery
Hands-on experience with ad servers, trafficking workflows, QA processes and campaign monitoring
Strong understanding of digital advertising formats, tracking tags, creative specs, pacing and delivery metrics
Experience with different display, video, CRM, web / app, Wi-Fi portal and IFE digital ad formats
Experience using the main ad-serving platforms across different channels (onsite, offsite and IFE), including GAM, DV360, Kevel and PAC's OneMedia
Good understanding of campaign KPls such as impressions, clicks, CTR, completion rate, viewability and delivery accuracy
Strong troubleshooting skills, able to identify root causes of delivery issues or discrepancies
Detail-oriented and comfortable managing multiple live campaigns simultaneously
Able to work closely with Sales, Account Management, Tech & Data, Ad Products & Innovation and OpCo teams
Experience with Salesforce and campaign management tools, including ad server log files, is desirable
Comfortable working under launch deadlines and escalating risks early
What we offer
The chance to enjoy a challenging career in an exciting, fast-moving environment in a dynamic industry.
The opportunity to work in a multi-cultural environment with great offices in many locations. We support our people in maintaining work/life balance, as well as providing the many benefits one would expect from a global organisation, including health insurance, pension and performance bonuses.
We are an equal opportunities employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law
