- Location
- South Africa 路 published
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Source
- Workable
Description
About Huzzle
At Huzzle, we connect exceptional talent with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries such as SaaS, MarTech, FinTech, and EdTech. Unlike an outsourcing agency, we place you directly with a client where you鈥檙e hired in-house as a valued member of their team.
Role Type: Full-time
Engagement: Independent Contractor
Job Summary
We are looking for a results-driven Meta Ads Manager with at least 2 years of hands-on experience managing paid advertising campaigns across Facebook and Instagram.
The ideal candidate has a strong understanding of Meta Ads Manager, campaign optimization, audience targeting, and performance analytics. You'll be responsible for creating, managing, and scaling paid social campaigns that generate measurable results.
Previous experience working in a digital marketing agency is a plus, but not required.
Key Responsibilities
- Campaign Management: Plan, launch, manage, and optimize Meta advertising campaigns across Facebook and Instagram.
- Performance Optimization: Continuously monitor campaign performance and optimize for ROAS, CPA, CPL, CTR, and conversions.
- Audience Targeting: Develop and test audience strategies, including custom audiences, lookalike audiences, and retargeting campaigns.
- Creative Testing: Collaborate with creative teams to test ad creatives, messaging, and formats to improve performance.
- Budget Management: Manage advertising budgets effectively, ensuring efficient spending and maximum return on investment.
- Tracking & Analytics: Implement and troubleshoot Meta Pixel, Conversions API, and conversion tracking.
- Reporting: Prepare performance reports with actionable insights and recommendations.
- Scaling Campaigns: Identify opportunities to scale successful campaigns while maintaining profitability.
- Strategy Development: Stay updated on Meta advertising trends, algorithm changes, and platform best practices.