Senior Manager of Paid Media

About the COOL company

At the COOL company, we believe in creating a win-win environment where everyone benefits. We are committed to ensuring users, publishers, franchisees, and advertisers have a better experience and achieve more through our innovation, advanced AI, groundbreaking advertising technology, and teams of inspired experts.

Brands under the COOL company include ADventori, a data-driven creative ad server; Balihoo, an advertising management platform for franchise and network businesses; COOL Media, a managed service solution for agencies and brands; Insticator, an SSP and engagement platform for publishers; and OKO Digital, which helps website and app publishers maximize their ad revenue.

Collectively, the COOL company reaches over 350 million consumers monthly across its network of premium publishers and advertisers, including Disney, Hyundai, Air France, Kohler, Suzuki, Acer, Pearle Vision, Trek, Brita, Viking Cruises, MLB, Playmaker, Blitz, Evolve Media, and more.

Our Core Values

At the COOL company, we believe in being C.O.O.L.:

• Creative: We look for solutions that are smarter, faster, better, and more efficient.

• Open-minded: We remain open to new ideas, solutions, and processes.

• Optimistic: We approach challenges as opportunities to learn and improve.

• Leaders: We value initiative, impact, accountability, and setting high standards.

We also believe in three guiding principles:

• Sleeves Up: Take ownership of your role and drive meaningful impact.

• 100% Viewability: Embrace open feedback, transparency, and continuous improvement.

• Be Defiantly Great: Challenge the status quo and pursue better outcomes.

About the Role

We are seeking an experienced and strategic Senior Manager, Paid Media to drive strong client performance through the strategy, execution, and optimization of digital media campaigns across Paid Search, Paid Social, and Programmatic channels, including CTV, OLV, Display, Native, Audio, and more.

This senior individual contributor will own digital media strategy and performance across key accounts and serve as a trusted strategic advisor to C-suite and VP-level clients. The ideal candidate combines deep expertise across digital media channels with strong analytical, communication, and problem-solving skills. They can translate complex performance data into strategic business recommendations and independently drive measurable client outcomes.

Key Responsibilities

Digital Media Strategy & Execution

• Develop, implement, and continuously refine digital media strategies across multiple clients, accounts, and industries.

• Own channel performance outcomes, including ROAS, CPA, CTR, CVR, and other client-specific KPIs, identifying opportunities for continuous improvement.

• Use performance data, audience insights, competitive context, and market trends to inform optimization plans, testing strategies, and future media planning.

• Provide hands-on strategic oversight of campaign planning, budget allocation, channel mix, forecasting, and measurement across Paid Search, Paid Social, and Programmatic.

• Manage and optimize significant digital media budgets, making data-informed recommendations to improve performance and return on investment.

Senior Client Advisory & Communication

• Serve as a strategic media advisor to senior client stakeholders, including CMOs, VPs of Marketing, and other executive decision-makers.

• Build and maintain trusted client relationships through proactive communication, business-focused reporting, and actionable strategic recommendations.

• Lead client presentations and executive-level discussions on campaign performance, media strategy, testing plans, and future opportunities.

• Translate channel-level metrics into business KPIs and clearly communicate campaign performance, trade-offs, and ROI.

• Anticipate client needs and identify opportunities to improve campaign outcomes, measurement, and media effectiveness.

Cross-Functional Collaboration & Expertise

• Partner with Sales and Client Service teams to align media recommendations with client objectives and account priorities.

• Collaborate with Analytics, Creative, Paid Social, and Account Services on campaign strategy, measurement, creative testing, and performance improvements.

• Serve as a subject-matter expert on digital media platforms, industry developments, and emerging performance marketing practices.

• Identify practical ways to apply AI tools and new technologies to improve campaign effectiveness, analysis, and workflow efficiency.

• Share media insights, effective practices, and technical knowledge with colleagues when useful, without formal responsibility for managing or evaluating team members.

Qualifications

• 7+ years of hands-on digital paid media experience, ideally in an agency or similarly fast-paced environment.

• Demonstrated success building and maintaining strategic relationships with senior-level clients.

• Proven experience managing multimillion-dollar digital media budgets with a focus on performance and ROI.

• Deep knowledge of platforms such as Google Ads, Meta Ads, DSPs, SSPs, and business intelligence tools such as Looker.

• Strong analytical skills and experience with attribution models, forecasting, measurement, and performance analysis.

• Exceptional presentation, communication, and storytelling skills, including the ability to make complex data understandable to executive audiences.

• Experience using AI tools to improve campaign performance, analysis, or workflow efficiency is a plus.

• Ability to independently prioritize complex work, make data-informed decisions, and manage multiple accounts and deadlines.

Cultural Competencies

• Must be able to work primarily between the hours of 9:30 AM–6:30 PM ET.

• Ability to manage multiple projects concurrently and meet deadlines.

• Skilled at receiving and providing direct feedback.

• Collaborative mindset and strong teamwork skills.

• Entrepreneurial, adaptable, and eager to learn.

• Curious, research-minded, and data-informed.

• Able to investigate possible solutions and apply them.

• Creative confidence and proactive communication.

• A sense of humor and a love of online culture.

• Thrives in a start-up culture.

Benefits

• Competitive salary

• Health, dental, and vision insurance

• Annual performance bonus

• Paid time off

• Company holidays

• Flexible work schedule

• 401(k)