- Location
- Mexico, D.F., Mexico
- Type
- Full-time
- Department
- Marketing
- Seniority
- Senior
- Source
- Workday
Description
Key Responsibilities
Campaign Management
- Coordinate the end-to-end execution of integrated marketing campaigns across paid, owned and earned channels.
- Develop and manage campaign timelines, deliverables and cross-functional workstreams.
- Ensure all marketing initiatives are delivered on time and aligned with brand objectives.
- Monitor campaign execution and proactively identify risks, dependencies and mitigation plans.
Digital Marketing
- Lead the execution of digital marketing initiatives across social media, paid media.
- Coordinate digital asset development ensuring consistency across all consumer touchpoints.
- Partner with regional and global teams to localize digital campaigns for the Mexican market.
- Stay up to date on digital trends, platform innovations and emerging technologies to continuously improve campaign performance.
Media Planning & Performance
- Partner with the media agency to develop media plans aligned with campaign objectives and business priorities.
- Review and challenge media recommendations, channel mix, audience strategy and investment allocation.
- Understand media KPIs including Reach, Frequency, CPM, CPC, CTR, Video Views, Engagement Rate.
- Monitor media performance and recommend optimizations based on campaign results.
- Participate in post-campaign analyses and identify learnings for future initiatives.
- Build media recaps and executive presentations with actionable insights.
Agency Management
- Manage relationships with creative, content, media and production agencies.
- Develop clear briefs and ensure agencies deliver high-quality work aligned with timelines and brand standards.
- Review creative proposals and provide strategic feedback throughout campaign development.
- Ensure agencies consistently deliver against agreed KPIs.
Content & Social Media
- Oversee the development of social-first content strategies aligned with campaign objectives.
- Coordinate content calendars across organic and paid channels.
- Review creative assets ensuring alignment with brand guidelines and business objectives.
- Identify opportunities to improve content performance through insights and analytics
Cross-functional Collaboration
- Partner closely with Brand, Retail, PR, eCommerce, Merchandising and Global Marketing teams.
- Coordinate project priorities across multiple stakeholders.
- Ensure clear communication and alignment throughout campaign development.
LOCATION
Mexico, D.F., MexicoFULL TIME/PART TIME
Full timeCurrent LS&Co Employees, apply via your Workday account.
Skills
WorkdayMerchandising