Marketing Manager

Description

*This is an in-person role*

** Budgeted Salary Range: $75,000 - $85,000 **

SUMMARY:

Under the direction of the Chief Product Officer, the Marketing Manager will develop and execute marketing initiatives that support VoidForm’s growth in the U.S. and Canada. From creating campaign concepts to completing metrics reports, this role requires excellent project management skills, creativity, and a strong background in B2B product marketing. The ideal candidate will be a strong marketer with a passion for construction products and a proven track record of successful marketing initiatives.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Performs the following responsibilities per VoidForm policies and procedures, work rules, expectations, and behavior standards:

Marketing Management

•  Oversee the daily workflow of our internal staff and external marketing partners.
•  Plan and maintain campaign calendars, event schedules, and social media that meet deadlines.
•  Work closely with sales and product application teams to ensure the accuracy of technical content.
•  Create and execute marketing plans to achieve company revenue objectives and increase brand awareness.
•  Maintain the company’s brand identity, ensuring consistent visuals and messaging across all marketing channels.

Lead Generation and Campaign Management

•  Develop and implement lead generation campaigns across multiple channels, including digital marketing, email marketing, social media, and industry events.
•  Monitor and analyze campaign performance, adjusting strategies as needed to maximize ROI.

Event Planning and Management

•  Plan and execute company participation in industry events, trade shows, and conferences.
•  Develop an annual event calendar, coordinate logistics, products, post-event follow-ups, and internal de-brief.

Requirements

MINIMUM JOB REQUIREMENTS: (Education, Training, and Experience Required)

•  Required: Bachelor’s degree in Marketing or a related field.
•  Required: 5+ years of experience in B2B marketing. Construction or industrial manufacturing sectors, or marketing agency experience preferred.
•  Proven track record of developing and executing successful marketing campaigns.
•  Strong understanding of digital content and performance marketing, as well as a desire to keep up on B2B marketing trends.
•  Strong analytical skills with the ability to interpret data and make data-driven decisions.

WORK LOCATION

•  This is a full-time, on-site position based in Fort Worth, Texas. Applicants must be authorized to work legally in the United States without needing current or future employer sponsorship. Relocation assistance is not provided.

PHYSICAL DEMANDS/WORKING CONDITIONS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the following essential functions.

•  Periods of standing, walking, body rotation, bending and/or squatting
•  Periods of using a computer and looking at a computer screen
•  Repetitive movements associated with using a keyboard, trackpad, and/or mouse.
•  Lifting up to 40 pounds.

While performing the duties of this job, the employee must be able to work in a fast-paced environment with minimal to high volumes of stress.

EEOC STATEMENT:

It is our policy to abide by all Federal and State laws, as well as, the requirements of 41 CFR 60-1.4(a), 60-300.5(a) and 60-741.5(a), prohibiting discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibiting discrimination against all individuals based on their race, color, religion, sex, sexual orientation, gender identity, or national origin.