Campaign Development Growth Manager

Company Overview

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

 

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

 

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

 

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

#LI-Hybrid

Team Overview

The Campaign Development Growth Manager offers a unique opportunity to drive strategic impact at one of the market's fastest-growing companies, focusing on a dynamic and rapidly expanding business line. This highly strategic, data-driven role requires a blend of analytical rigor, creative thinking, and meticulous calendar development from a user-centric perspective. You will leverage your negotiation skills to secure merchant funding and participation (commercial captation), ensuring the most attractive campaign calendar for our user base while aligning with our merchants’ business strategy.

The Campaign Development team acts as the crucial link between campaign strategy and merchant engagement. As the Manager, you will serve as the bridge connecting User Growth campaign strategies with the Sales team. Your primary mission is to build the promotional calendar and campaign strategy from the ground up, developing clear Standard Operating Procedures, crafting comprehensive execution playbooks.

You will act as a facilitator, and the guarantor of campaign results. By leveraging highly complex operations and cross-functional leadership, you will guide the Commercial team toward data-driven decisions, ensuring that our users always have the best deals, driving long-term loyalty and good experiences.

 

Role Responsibilities

• Channel Page Calendar Captation: Follow the Institutional Campaign Calendar strategy, aligning campaign promo captation seamlessly with the Commercial team.

• AON Campaign Execution: Drive the strategy and end-to-end execution for Always-On (AON) campaigns featuring promos funded directly by merchants.

• Asset & Captation Control: Oversee strict calendar control, coordinate banner and landing page creation, and lead commercial captation efforts for Institutional Campaigns, AON campaigns and Priority Merchants.

• In-Store Campaign Management: Direct in-store banner campaigns and commercial captation, owning the full lifecycle of topic campaigns from high-level strategy to granular execution and topic set-up.

• POSM Leadership: Own the Point of Sale Marketing (POSM) strategy, maintaining strict control and direction over POSM budget allocation and execution.

• Campaign Strategy & ROI Optimization: Utilize continuous A/B testing and forecasting to ensure every Real spent delivers maximum value for both the platform and our partners, improving our concepts of AON campaigns.

• Turn Metrics into Solutions: Translate daily campaign performance into immediate business action. Monitor campaign health closely and proactively rally the Growth and Operations teams to deliver rapid, structural solutions when priority campaigns underperform.

 

Role Qualifications

• Experience: Proven experience in Growth Marketing, Campaign Management, Commercial Strategy, or Revenue Management, preferably within a fast-paced tech, delivery, or e-commerce environment.

• Technical Skills: Strong analytical capabilities with mandatory proficiency in SQL for independent data extraction and performance analysis. Familiarity with AI tools for process, forecasting, and analytical optimization is highly expected.

• Soft Skills: Exceptional cross-functional leadership and persuasive negotiation skills. Ability to pitch campaign funding to partners, push back on senior stakeholders, say "no" when necessary, and constructively steer partner teams toward shared strategic goals.

• Execution Focus: A track record of acting as an owner—moving seamlessly from high-level strategic planning (POSM budgeting, AON strategy) to granular operational execution (banner creation, daily metric tracking, and promo set-up).

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

Diversity & Inclusion

Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.

 

We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.

 

This is our ongoing journey, with much more still to come.

  We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).  I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms