Senior Media Executive

Agency :

Havas Egypt

Job Description :

To be used when the Job profile is not known during P1 for data cleansing purposes.

Job Summary:**

We are seeking a highly motivated and experienced Senior Media Planning Executive to join our dynamic team at Havas. This role involves contributing to the development and execution of innovative media strategies for our diverse portfolio of clients, ensuring campaigns are delivered effectively and achieve client objectives.

Job Responsibilities:**

* Assist in the planning, development, and implementation of integrated media strategies across various channels (digital, traditional, OOH, etc.).
* Conduct in-depth market research and audience analysis to identify key insights and inform media recommendations.
* Negotiate and purchase media placements, ensuring optimal value and effective reach for clients.
* Monitor and analyze campaign performance, providing regular reports and actionable insights to clients and internal teams.
* Identify opportunities for optimization and improvement across active campaigns.
* Build and maintain strong relationships with media owners, vendors, and internal Havas teams.
* Contribute to new business pitches and proposals, showcasing Havas' media capabilities.
* Stay abreast of industry trends, emerging technologies, and best practices in media planning and buying.
* Mentor and support junior team members, fostering a collaborative and growth-oriented environment.

Job Qualifications:**

* Bachelor's degree in Marketing, Advertising, Communications, or a related field.
* Minimum of 3-5 years of experience in media planning and buying, preferably within an agency environment.
* Proven track record of successfully planning and executing multi-channel media campaigns.
* Strong understanding of digital media landscapes, including programmatic, social media advertising, and search engine marketing.
* Excellent negotiation and communication skills, both written and verbal.
* Proficiency in media planning software and tools (e.g., GRP, reach/frequency analysis, ad serving platforms).
* Ability to analyze data, draw conclusions, and present insights effectively.
* Strong organizational skills and ability to manage multiple projects simultaneously in a fast-paced environment.
* Proactive, detail-oriented, and a collaborative team player.

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.