Client Generation Manager (Virtual/Remote)

We are seeking a hands-on Client Generation Manager to execute and optimize multi-channel marketing initiatives that generate qualified demos and new paying clients in the legal industry.

This role focuses on driving measurable business outcomes through paid advertising, SEO, website conversion optimization, and funnel analytics. Success will be measured by qualified demo bookings, completed demos, client acquisition, and revenue impact rather than lead volume alone.

The Client Generation Manager will work closely with the Head of Marketing, sales teams, developers, designers, and external vendors to improve campaign performance and conversion rates.

Key Responsibilities:

• Paid Advertising & Campaign Management
• Build, launch, manage, and optimize campaigns across Meta, Google, LinkedIn, and YouTube.
• Manage audience targeting, creative testing, campaign budgets, and daily performance monitoring.
• Implement retargeting and nurture strategies to improve demo bookings and attendance.
• SEO & Organic Growth
• Conduct keyword research targeting high-intent decision-makers in the legal industry.
• Optimize landing pages, blog content, and service pages for organic search.
• Implement on-page SEO improvements, including metadata, headings, internal links, and schema markup.
• Monitor keyword rankings, organic traffic, and conversions.
• Coordinate technical SEO improvements with developers.
• Website & Conversion Rate Optimization
• Collaborate with designers and developers to improve landing pages and website conversion performance.
• Identify UX friction, mobile responsiveness issues, page-speed problems, and conversion barriers.
• Ensure proper implementation of tracking pixels, CRM forms, and marketing automation.
• Conduct A/B testing on landing pages, messaging, and calls to action.
• Analytics & Performance Reporting
• Track and analyze cost per lead (CPL), cost per booked demo, cost per completed demo, cost per acquisition (CPA), and customer acquisition cost (CAC).
• Monitor organic traffic, landing page conversion rates, and funnel performance.
• Prepare weekly performance reports focused on business outcomes and revenue impact.
• Use data to identify optimization opportunities and improve marketing efficiency.
• Sales Alignment & Vendor Coordination
• Collaborate with SDR and sales teams to evaluate lead quality, demo attendance, and close rates.
• Connect marketing performance with pipeline and revenue outcomes.
• Coordinate external marketing vendors and hold them accountable for performance.