Manager -CRM

Job Description:

What You'll Do

·       Design and implement omnichannel customer journeys across Email, SMS, Push, WhatsApp, and Mobile

·       Develop personalized campaigns using Journey Builder, Automation Studio, Content Builder, and Contact Builder

·       Build scalable marketing solutions using Marketing Cloud Next and AI-powered automation

·       Configure Agentforce for Marketing to automate campaign execution and customer engagement

·       Leverage Einstein AI for content generation, personalization, send-time optimization, and next-best-action recommendations

·       Integrate Marketing Cloud with Salesforce CRM, Data Cloud, and third-party platforms using APIs

·       Develop reusable components, dynamic content, and personalized communications

·       Support real-time customer engagement using event-driven marketing and Data Cloud activation

·       Collaborate with business, CRM, and analytics teams to deliver intelligent customer experiences

 

Skills We're Looking For

·       Hands-on experience with Salesforce Marketing Cloud (Engagement)

·       Strong knowledge of Journey Builder, Automation Studio, Contact Builder, and Content Builder

·       Experience with AMPscript, SQL, HTML, CSS, and SSJS

·       Understanding of REST APIs and Salesforce CRM integration

·       Familiarity with Data Cloud or Marketing Cloud Next is a plus

·       Interest in AI-powered marketing, Agentforce, and intelligent customer journeys is highly desirable

 

Preferred Certifications

·       Salesforce Marketing Cloud Developer

·       Marketing Cloud Engagement Administrator

·       Marketing Cloud Email Specialist

 

Must-Have Skills:

Salesforce Marketing Cloud

·       Marketing Cloud Engagement

·       Journey Builder

·       Automation Studio

·       Contact Builder

·       Content Builder

·       Email Studio

·       Mobile Studio

·       Marketing Cloud APIs

Marketing Cloud Next & AI

·       Understanding of Marketing Cloud Next

·       Exposure to Agentforce or AI-powered marketing capabilities

·       Knowledge of Einstein AI, Prompt Builder, or AI-assisted campaign creation

·       Basic understanding of Data Cloud concepts and customer data activation

 

Technical Skills

·       AMPscript

·       SSJS (Server-Side JavaScript)

·       SQL

·       HTML

·       CSS

·       JavaScript

·       REST APIs

·       JSON

·       OAuth

 

Integration

·       Salesforce CRM integration

·       API-based integrations

·       Event-driven architecture

·       Webhooks (preferred)

 

Location:

India - Maharashtra- Pune - Baner - Amar Madhuban Tech Park

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent