Leasing Manager - Richardson

Description

Company Overview:

Founded in 2015, Vidalta Residential is a dynamic and rapidly growing property management organization dedicated to setting the highest standards in multifamily living, specializing in creating exceptional living experiences. Rooted in a commitment to excellence and a resident-first philosophy, we manage a significant portfolio of properties across the Southern United States, fostering welcoming and inclusive communities our residents are proud to call home. As a recognized top employer, Vidalta cultivates a high-performance culture built on teamwork, continuous growth, and a shared dedication to exceptional service and sustainable practices. Currently managing 23 properties with over 6,679 units in fourteen cities, Vidalta's DNA is rooted in a positive attitude, passionate dedication, and the firm belief in going the extra mile. 

Position Overview

The Leasing Manager will be a pivotal leader within our onsite teams, directly overseeing and optimizing the leasing operations for our conventional multifamily properties across the Vidalta Residential portfolio. This role requires a highly strategic and motivational individual with a proven track record in driving occupancy, developing high-performing leasing teams, and fostering exceptional resident experiences. The Leasing Manager will be the expert in sales and marketing within their assigned communities, working collaboratively with the Community Manager, Assistant Community Manager, and various internal departments to achieve aggressive leasing goals and enhance property value. 

The ideal candidate will possess a comprehensive understanding of the leasing process, exceptional sales and customer service skills, meticulous attention to detail in application and lease administration, and proficiency in property management technology. The Leasing Manager will be a proactive problem-solver, a strong communicator, and a dynamic leader on-site, contributing significantly to the financial success and reputation of each community. 

Requirements

Key Responsibilities:

• Vision-Selling Expertise: Capability to sell the "future state" of the asset via renderings and tours to justify Class A rents pre-completion.
• Agile Revenue Optimization: High competency with revenue management software (YieldStar/AIRM) to capture dynamic rent premiums.
• Transitional Marketing Mastery: Experience executing rebranding rollouts, updating ILSs, and assisting with hyper-targeted digital campaigns.
• Mixed-Use Value Proposition: Ability to train the team to leverage on-site retail as a premium amenity rather than a disruption.
• High-Volume Conversion Focus: Proven resilience to drive tour-to-lease conversions rapidly, offsetting acquisition-related attrition.
• Upscale Demographic: Deep understanding of the specific needs, objections, and closing triggers of affluent Class A renters.
• Team Morale: Skill in maintaining team momentum and energy during the initial takeover phase.
• Directly supervise, inspire, and mentor a team of Leasing Agents. Set clear performance goals, monitor progress closely, and provide continuous, constructive feedback. Conduct regular team meetings and performance reviews, while managing schedules and workloads to maximize efficiency and achieve targets. 
• Oversee the meticulous planning and successful implementation of all leasing events, outreach marketing efforts, and property tour experiences. 
• Assist in developing and ensuring adherence to leasing Standard Operating Procedures (SOPs) 
• Collaborate closely with Community Managers to align leasing strategies with community operational goals. 
• Conduct ongoing, periodic market research and surveys. Provide critical insights on trends, competition, and pricing to the Marketing, Revenue Management, and Asset Management teams to continuously refine and execute a successful leasing strategy. 
• Regularly review and analyze performance reports, including shop reports, traffic, and closing ratios, to pinpoint issues impacting leasing effectiveness. 
• Periodically audit lease applications to strictly ensure compliance with screening criteria and all company policies 
• Develop a deep understanding of the local market, including competitor properties, rental rates, and trends, to strategically position our community for maximum occupancy.  
• Works in a typical office setting with daily exposure to outdoor environments (i.e., heat, cold, damp, rain, etc.) when touring a community.? 
• Implement innovative marketing and outreach strategies to generate high-quality traffic and engagement. This includes:  

Developing and executing resident referral programs. 

Conducting proactive outreach to local employers and community organizations. 

Managing and optimizing online marketing campaigns (Craigslist, social media, email marketing, property websites). 

Organizing and hosting successful on-site and virtual leasing events. 

• Strategically oversees and guides the leasing team to ensure exceptional performance across all key indicators, specifically:   

Targeting and sustaining 93.5% portfolio occupancy  

Maximizing engagement with a 35% lead-to-tour/visit conversion   

Converting inquiries into action with a 35% lead-to-application conversion  

Achieving a 10% lead-to-lease conversion, translating interest into signed agreements.  

Note: These KPIs are subject to change and revision based on evolving market conditions 

• Embrace Core Principles: Embody and champion our foundational principles—Be A High Performer, Have A Growth Mindset, Be A Team Player, Be A Service Star, and Do The Right Thing—in every facet of this role. This unwavering commitment is paramount, ensuring the cultivation of thriving communities where residents flourish and team members excel. Your actions and decisions will directly reflect these values, contributing to a culture of excellence, continuous improvement, collaboration, exceptional service, and unwavering integrity. 
• Other duties as assigned. 

Experience and Education Requirements:

• Bachelor’s Degree or equivalent related experience required 
• Knowledge of industry software (Realpage, Knock, Elise AI) 
• 3 years of experience in property management required 
• Knowledge of lease review, application review, conversion rates 
• Understanding of Fair Housing Laws 
• Strong sales and marketing background 
• Skilled in leading a team and providing guidance to a team 
• Flexibility to work on weekends and accommodate varied schedules. 
• Exceptional customer service and problem-solving abilities. 
• Bilingual (English and Spanish) a plus 
• Must be available and willing to work weekends as required by the needs of the lease-up. 

Benefits Offered:??

• Competitive Medical, Dental, Vision, and Life insurance benefits.???
• Paid Time Off (PTO) starts accruing for new hires immediately. You will receive a total of 15 PTO days, plus 10 paid holidays. 
• Onsite team members are eligible to receive housing discounts at Vidalta Residential-managed communities.?? 
• Opportunity to learn and grow your skills with our in-house Training and Development Department.