Senior Content Manager

About the team

Studio Z, Zillow's in-house creative agency, is seeking a senior editor to lead our Content team's work in search and AI-powered discovery. We develop engaging content that helps consumers and real estate professionals achieve their goals — from in-depth articles to snappy email copy to video scripts and social posts. We embody the Zillow core values of transparency, integrity, and putting customers first. To thrive here, you'll also need a good dose of empathy and a sense of humor.

About the role

This role will plan, edit, and publish a large volume of consumer-facing educational articles that guide people through buying, selling, renting, and financing a home — and help Zillow show up as a trusted source in AI tools like ChatGPT and Google's AI Overviews, as well as in traditional organic search. You'll own the editorial calendar for this program, turning topic priorities into clear assignments, guiding a bench of contract writers, and making the final call on accuracy, clarity, and brand alignment. You'll also help shape how our team uses AI tools to research, draft, and fact-check at scale, while keeping an expert human touch on everything we publish. Your rigorous, thoughtful editing will make Zillow the most helpful and trustworthy voice on people's most complex housing questions.

This is a full-time, remote, individual contributor role based in the US, reporting to the director of Studio Z Content.

You'll get to:

• Own a high-volume editorial program — hundreds of articles a year on financing, home buying, renting, local markets, and more — from planning through publishing.
• Build and manage an editorial calendar that balances business priorities, search and AI visibility opportunities, and content freshness.
• Assign, edit, and guide the work of staff and contract writers, giving clear, constructive feedback that raises quality and consistency across the program.
• Partner with Zillow's Traffic and SEO team to turn search and AI visibility insights into topics, outlines, and optimizations — and track how the content performs.
• Work with Zillow’s Economic Research team to craft insightful, accessible, and accurate guides to housing market data and trends using Zillow tools.
• Shepherd content through expert, legal, and compliance reviews, especially on mortgage and financing topics, keeping work accurate and on schedule.
• Help pioneer AI-assisted workflows for outlining, drafting, and fact-checking, while ensuring every asset meets our standards for accuracy and brand voice.
• Build understanding and empathy for the challenges facing Americans who are looking to buy, sell, finance, and rent homes in a complex market.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $112,800.00 - $180,200.00 annually. This base pay range is specific to these locations and may not be applicable to other locations. In Colorado, Hawaii, Illinois, Maine, Minnesota, Nevada, Ohio, Rhode Island, Vermont, and Virginia the standard base pay range for this role is $107,200.00 - $171,200.00 annually. The base pay range is specific to these locations and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.

Who you are

• A seasoned editor who has owned a content vertical on complex real estate and financing topics, and knows how to make detailed guidance clear, accurate, and actionable.
• A meticulous researcher and fact-checker who holds every claim to a high standard and can serve as the last set of eyes on a piece before it's published.
• An organized, decisive program owner who can run a large editorial calendar, juggle many stakeholders and deadlines, and make sound editorial calls independently.
• A search-savvy strategist who understands how SEO and generative engine optimization (GEO) shape content, and uses performance data to improve your work and communicate its value.
• A curious adopter of AI tools who sees them as a way to scale high-quality work, not replace it.
• A kind, fun colleague who enjoys collaborating with other creatives and learning new things while making work we can all be proud of.

Qualifications:

• Minimum of 7 years of related experience, or equivalent work experience.
• Proven experience editing detailed consumer guidance on complex real estate and financing topics, including owning a content vertical that covers these subjects.
• Top-notch editorial skills, including writing, editing, research, fact-checking, and editorial calendar management.
• Deep experience finding and telling consumer-friendly stories using data. Familiarity with housing market data is a plus.
• Experience assigning and editing the work of freelance or contract writers.
• Experience creating and optimizing content for search. Familiarity with GEO and AI search visibility is a strong plus.
• Experience working within legal or compliance review processes in a regulated category, such as mortgage or financial services, is a plus.
• Ability to produce high-quality work efficiently and adapt quickly to shifting priorities.

Get to know us

At Zillow, we’re reimagining how people move—through the real estate market and through their careers. As the most-visited real estate platform in the U.S., we help people navigate buying, selling, financing and renting with greater ease and confidence. Whether you're working in tech, sales, operations, or design, you’ll be part of a company reshaping an industry and helping more people make home a reality.

How we work is a key part of that transformation. Through Cloud HQ, our strategic approach to distributed work, most employees have the flexibility to work from wherever they’re most productive—enabling us to move fast, stay connected and deliver on our people promise. 

Zillow is honored to be recognized among the best workplaces in the U.S. Zillow was named one of FORTUNE 100 Best Companies to Work For® in 2026, and included on TIME’s America’s Best Companies 2026 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow.

No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry—and your career—forward, together.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.