Senior Director of Membership & Wellness

Description

Requirements

Essential Functions:

• Provide senior-level leadership and oversight for membership, community partnerships, and wellness portfolios, ensuring consistent quality, safety, compliance, and mission alignment across all areas. 
• Drive membership, community partnership, and wellness growth/retention through business development KPI’s, strategic plan, staff coaching, community engagement, and exceptional customer service. 
• Partner with the District Executive Director and association leaders to set strategy, annual operating plans, and measurable outcomes for membership, wellness and partnership performance. 
• Directly supervise and coach department leadership and front-line teams; set clear expectations, performance goals, and accountability for results. 
• Oversee wellness programming including fitness floor operations, group exercise, personal training, and health-focused initiatives, ensuring safety, quality, and accessibility and regulatory compliance. 
• Lead the development and oversight of community partnership strategies and pathways that support revenue growth, sponsorships, event/vendors, relationships, and innovative engagement opportunities. 
• Ensure compliance with all YMCA policies, procedures, and required certifications, including CPR, First Aid, and YMCA-specific trainings. 
• Analyze membership, wellness and partnership data to monitor trends, identify risk and opportunities, and inform operational and strategic decision making. 
• Establish, monitor, and report on KPIs (e.g., growth, retention, utilization, revenue, satisfaction, safety), presenting results, risks, and recommendations to branch and association leadership. 
• Collaborate with branch and association leadership on marketing initiatives, promotions, events, and community outreach efforts to support growth and visibility. 
• Own multi-department budgets, revenue targets, and expense management for membership and wellness; align staffing plans and resource allocation to branch goals and association expectations. 
• Serve as a visible leader and ambassador of the YMCA, maintaining strong community partnerships that support membership growth, wellness initiatives, and community impact. 
• Support and participate in branch and association-wide initiatives, events, and annual campaigns, including fundraising and mission advancement efforts. 
• Maintain accurate records, reports, and data within membership and CRM systems. 
• Perform other duties as assigned to support branch operations and the overall mission of the Metropolitan YMCA of the Oranges. 
• Lead continuous quality improvement efforts by establishing systems to evaluate performance, member feedback, safety outcomes, and program effectiveness, using data to drive innovation and improvement

Minimum Requirements/Qualifications:

• Bachelor's degree in Health, Business, Management, or related field preferred. 
• Minimum of 5 years of progressive leadership experience in sales, membership, wellness, fitness, or program operations, with demonstrated success leading managers/program leaders (e.g., Program Directors) and driving revenue and engagement results. 
• Strong knowledge of membership practices, wellness programming, and customer service excellence. 
• Demonstrated leadership, communication, and relationship-building skills. 
• Preferred: Experience overseeing multiple program areas and budgets within a complex, member-focused organization (multi-department or multi-site), with a strong track record of developing leaders. 
• Proficiency in Microsoft Office; experience with membership or CRM systems preferred. 
• Ability to work a flexible schedule including evenings, weekends, and holidays. 

Physical Demands: 

• Prolonged periods of sitting and standing, including moving between offices, program areas, and branch locations. 
• Frequent walking throughout facilities to observe operations, programs, and member experience areas. 
• Occasional lifting, carrying, pushing, or pulling of materials or equipment weighing up to 25 pounds (e.g., event materials, signage, program supplies). 
• Reaching, bending, stooping, kneeling, and crouching as needed to inspect facilities, set up programs, or support events. 
• Use of hands and fingers to operate computers, mobile devices, office equipment, and fitness/wellness technology. 
• Visual acuity sufficient to review documents, analyze data, read screens, and observe participant and staff activity. 
• Hearing and verbal communication ability to effectively communicate with staff, members, vendors, and community partners in person and via phone/video. 
• Ability to travel between YMCA branches and community locations, including entering and exiting vehicles and navigating varied environments. 
• Occasional work in fitness, aquatics, and wellness environments, which may include exposure to humidity, pool chemicals, temperature variations, and noise. 
• Ability to attend early morning, evening, or weekend meetings/events as operational needs require. 

Benefits: 

We offer a competitive compensation and benefits package, which includes medical, prescription, dental, and vision coverage. We also offer generous paid time off (PTO), paid sick leave, paid holidays, a legal plan, long-term disability, life insurance, 12% retirement benefits upon eligibility, a 403 (b) plan, an employee assistance program, professional development opportunities, Metro Y program discounts, and complimentary use of YMCA facilities. Full-time employees may be eligible for the Public Service Loan Forgiveness (PSLF) program.