- Location
- PEG - Regional HUB, Germany
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Experience
- 3+ years
- Source
- Workday
Description
YOUR MISSION
Manage & optimize marketplace paid media advertising as well as affiliate marketing with large budgets across European markets
Ensure that the budget spent in both channels is in line with profitability targets
Develop marketplace paid media advertising (Zalando, About You, Otto, Amazon) and affiliate strategy aligned with commercial and brand goals
Independently manage paid media advertising account for Zalando, About You, Otto and Amazon
Manage affiliate marketing channel and partnerships with affiliate network.
Optimize marketplace content, product visibility, and on‑site marketing placements in collaboration with E‑commerce and Merchandising.
Plan and execute seasonal and tactical marketplace campaigns aligned with broader marketing and commercial strategies.
Oversee affiliate promotional calendars, deal structures, and activation plans
Monitor and analyse the performance of marketing campaigns in order to identify new opportunities to increase growth and improve profitability on a daily basis.
Build dashboards and analyze data in depth and present weekly and monthly performance.
YOUR TALENT
3-5+ years of paid media advertising experience (Paid Search, Paid Social, Marketplace Advertising) with Google Ads, Meta Ads, Zalando, About You, Otto and Amazon.
Strong technical expertise working hands-on with Google Ads, Meta Ads, Zalando, About You, Otto and Amazon
Minimum 3 years of hands-on campaign management experience with Google Ads, Meta Ads or Zalando is required.
Hands-on campaign budget management experience.
Extremely KPI focused, result-oriented, and improvement-driven mindset to grow marketplace business and improve ROAS and margin.
Quickly grasp KPIs and metrics and constantly look for opportunities to improve performance
Strong affinity with data analysis, analytics tools and dashboards such as Google Analytics, PowerBI and Lookerstudio.
Strong analytical skills, stakeholder management, and paid media technical know-how
Ability to brief partners, share insights, present data and strong detail orientation
