content writing marketing

Job Title: Content Writing Marketing Specialist

Company: Insignia Consultancy Solutions

Location: Remote (with potential travel to Prayagraj)

Experience: 3-4 Years

Salary Range: ₹15,000 - ₹18,000 per month

About Us:

Insignia Consultancy Solutions is a leading IT services and consulting company. We specialize in providing cutting-edge solutions to help our clients achieve their business goals. We are a remote-first organization, fostering a culture of flexibility, innovation, and collaboration.

Job Overview:

We are looking for two dynamic and creative Content Writing Marketing Specialists to join our team. The ideal candidates will have a strong background in content creation, digital marketing, and SEO. You will be responsible for developing and implementing content strategies that engage, inform, and drive business growth.

Key Responsibilities:

• Content Creation: Develop high-quality, engaging content including blog posts, articles, whitepapers, case studies, and social media updates that align with our brand voice and marketing goals.


• SEO Optimization: Implement SEO best practices to optimize content for search engines and improve organic search rankings.


• Content Strategy: Collaborate with the marketing team to create and execute content strategies that attract and convert target audiences.


• Analytics & Reporting: Monitor and analyze content performance using tools like Google Analytics, and make data-driven decisions to improve engagement and conversion rates.


• Collaboration: Work closely with cross-functional teams, including design, product, and sales, to ensure content aligns with overall marketing objectives.


• Social Media Management: Manage and grow our social media presence across various platforms, ensuring consistent and engaging communication with our audience.


• Travel Requirement: May need to work at or visit Prayagraj during the months of January-February, with all travel expenses covered by the company.

Qualifications:

• Experience: 3-4 years of proven experience in content writing, digital marketing, or a related field.


• Skills: Strong writing, editing, and proofreading skills with a keen eye for detail. Proficiency in SEO, content management systems (CMS), and social media platforms.


• Tools: Familiarity with Google Analytics, SEO tools (e.g., Ahrefs, SEMrush), and social media management tools (e.g., Hootsuite, Buffer).


• Education: A degree in Marketing, Communications, Journalism, or a related field is preferred.


• Attributes: Creative thinker with the ability to generate innovative ideas. Strong project management skills with the ability to meet deadlines in a fast-paced environment.

Benefits:

• Competitive salary within the range of ₹15,000 - ₹18,000 per month.


• Flexible remote working environment.


• Opportunities for professional growth and development.


• Collaborative and inclusive company culture.

Recruitment Process:

• Screening: Initial screening based on resume and portfolio.


• Shortlisting: Candidates who meet the requirements will be shortlisted for the next round.


• Assessment: An assessment of writing and marketing skills may be conducted to evaluate suitability for the role.


• Interview: Final interviews will be conducted with the selected candidates.

How to Apply:

If you are passionate about content writing and marketing and are looking to make an impact in a growing IT services and consulting company, we would love to hear from you. Please submit your resume and portfolio to [email protected] with the subject line ''Application for Content Writing Marketing Specialist.''