Digital Marketing & Content Specialist

Description

LITTLE CREEK CASINO RESORT VISION AND MISSION EXPECTATIONS:

Little Creek Casino Resort Team Members display their best performance with professional and energetic behavior to promote us as the friendliest casino to our distinguished guests and the best place to work with quality jobs in the region to our team members.

SUMMARY:

The Digital Marketing & Content Specialist is responsible for developing and executing digital content strategies across social media, website, mobile app, email, text messaging, and other digital channels. This role drives brand awareness, audience engagement, and online growth by creating compelling content, monitoring performance metrics, and identifying opportunities to strengthen Little Creek Casino Resort’s digital presence.

This position serves as a key contributor to the Marketing team, ensuring a consistent brand voice and delivering engaging digital experiences across all platforms.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Digital Marketing & Content Management

• Manage and maintain LCCR’s social media platforms, including Facebook, Instagram, LinkedIn, YouTube, X, and emerging digital channels.
• Create, schedule, and publish engaging content aligned with brand strategy and business objectives.
• Develop and maintain content calendars to ensure timely and consistent messaging.
• Monitor trends, emerging platforms, and best practices in digital marketing and social media.
• Respond to comments, messages, and inquiries in a timely and professional manner to enhance guest engagement.
• Grow organic reach, audience engagement, and brand awareness across all digital channels.
• Capture and create written, visual, and video content for digital use.

Website, Mobile App & Digital Platforms

• Manage and update website and mobile app content to ensure accuracy, relevance, and brand consistency.
• Track website and app performance, engagement, and traffic metrics.
• Develop digital strategies to improve user engagement and online experience.
• Coordinate with internal teams and external vendors or agencies on website updates and digital improvements.

Email, Text Messaging & Digital Campaigns

• Create, schedule, and execute email marketing and text messaging campaigns.
• Draft compelling content for digital communications and promotional campaigns.
• Track performance metrics and optimize campaigns based on engagement and conversion data.
• Support paid advertising initiatives including digital campaigns, SEO, and SEM strategies.
• Maintain vendor relationships related to digital marketing services and platforms.

Analytics & Performance

• Monitor KPIs across all digital channels including social media, website, email, and paid campaigns.
• Analyze campaign performance and audience behavior to identify trends and opportunities.
• Provide recommendations to improve engagement, traffic, and conversion performance.
• Support reporting efforts by providing digital marketing insights and performance metrics.
• Perform other duties as assigned.

ESSENTIAL BEHAVIORAL EXPECTATIONS

• Maintain confidentiality and professionalism.
• Demonstrate cultural awareness and respect for the Squaxin Island Tribe.
• Support company mission, vision, and values.
• Practice strong emotional intelligence and positive interpersonal communication.
• Attend required meetings and trainings.
• Promote exceptional guest service and support LCCR’s guest experience standards.

PERSONAL COMPETENCIES

• Digital Marketing Strategy
• Content Creation and Brand Management
• Analytics and Data Interpretation
• Communication and Collaboration
• Innovation and Creativity
• Guest-Centric Mindset

Strategic Digital Savvy:
Understands digital trends, audience behavior, and emerging platforms to improve brand visibility and engagement.

Creative Content Creation:
Develops engaging written, visual, and video content aligned with brand voice and marketing goals.

Analytical Acumen:
Uses data and performance metrics to evaluate campaigns and guide decision-making.

Interpersonal Skills:
Builds positive relationships with internal teams, vendors, and guests through effective communication and collaboration.

S.I.G.E. TRIBAL - STATE COMPACT & ACCOUNTING & INTERNAL CONTROL

DUTIES AND RESPONSIBILITIES:

Responsible for Internal Control and Compact compliance regarding Casino Operations and ensure compliance with regulations of the Tribal Gaming Commission.

SUPERVISORY RESPONSIBILITIES

None.

Requirements

QUALIFICATIONS:

Knowledge, Skills, and Abilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

Language Skills:

Strong verbal, written, and interpersonal communication skills.

Ability to communicate effectively with team members, vendors, leadership, and guests.

Strong attention to detail with ability to manage multiple deadlines and priorities.

Analytical Skills:

Ability to interpret marketing performance data and identify actionable insights.

Strong understanding of engagement metrics, conversion tracking, and campaign performance.

Computer Skills:

Proficiency in Microsoft Office Suite.

Experience with social media management platforms and digital marketing tools.

Experience with analytics and reporting tools such as Google Analytics.

Experience with content creation tools such as Adobe Creative Suite, Canva, or similar platforms.

EDUCATION AND/OR EXPERIENCE

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field preferred.
• Equivalent combination of education and relevant experience may be considered.
• Minimum 3–5 years of experience in social media management, digital content creation, website management, email marketing, and digital campaigns.
• Gaming, hospitality, entertainment, or resort industry experience preferred.

CERTIFICATES, LICENSES, REGISTRATIONS

• Gaming License issued by the Squaxin Island Gaming Commission.
• Valid Washington State Driver License and ability to be insurable under the Tribe’s insurance policy.

PHYSICAL DEMANDS

• The physical demands described here are representative of those required to perform the essential functions of this position.
• Frequently required to stand, walk, sit, and use hands.
• Frequently required to communicate effectively in person and by phone.
• Occasionally lift and/or move up to 25 pounds.
• Specific vision abilities include close vision, distance vision, peripheral vision, and focus adjustment.

WORK ENVIRONMENT

Work is performed in both office and casino environments.

Noise level is typically moderate.