Product Marketing

Position Summary

This role is not eligible for immigration sponsorship.

Headquartered in Plano, TX, Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.
To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Role and Responsibilities

This role focuses on developing and executing product marketing strategies in Plano, Texas. The role will collaborate with cross-functional teams to drive go-to-market plans, optimize product positioning, and achieve business KPIs such as revenue, market share, and profitability.

Roles & Responsibilities:

• Develop and implement go-to-market strategies for HA products, including pricing, distribution, and promotional plans.

• Collaborate with sales and supply chain teams to ensure accurate forecasting and inventory alignment.

• Equip sales teams with product positioning and competitive analysis to support customer engagement.

• Monitor and analyze market trends, competitive initiatives, and consumer preferences to inform product strategy.

• Support new product launches by coordinating cross-functional efforts for smooth execution.

Minimum Qualifications:

• Bachelor's degree in marketing, business, or a related field.

• 6-10 years of experience in product marketing or brand management.

• Strong analytical skills with experience in sales forecasting and market analysis.

• Proficiency in Microsoft Excel and PowerPoint.

Skills and Qualifications

Preferred Qualifications:

• MBA or advanced degree in marketing or business.

• Experience in the home appliances or consumer electronics industry.

• Familiarity with SAP ERP or similar business systems.

• Strong communication and presentation skills for executive-level engagement.

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Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.  In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process.

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At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and  provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or [email protected] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.