Vice President, Communications & Marketing Strategy

Lead Enterprise Communications, Brand Strategy, and Marketing Excellence!

Thompson Thrift is seeking an accomplished Vice President of Communications & Marketing Strategy to lead the company's enterprise communications, corporate branding, marketing strategy, and stakeholder engagement initiatives. Based in Indianapolis, Indiana, this executive leadership role will shape how Thompson Thrift communicates with employees, investors, residents, partners, and the marketplace while driving strategic marketing initiatives that strengthen our brand, support residential leasing performance, and advance long-term business growth.

This highly visible leadership position partners directly with executive leadership to develop enterprise-wide communications strategies, oversee corporate and residential marketing, guide investor communications, and enhance Thompson Thrift's reputation as a nationally recognized leader in multifamily real estate development, construction, and property management.

Why Thompson Thrift?

Thompson Thrift is an integrated, full-service real estate company engaged in the development, construction, leasing, and management of high-quality multifamily communities nationwide. We’re committed to building exceptional places — and developing the people who make them possible.

At Thompson Thrift, you’ll find:

• Values-Driven Culture — Excellence, Service, and Leadership guide everything we do
• Career Growth — Training, mentorship, and long-term development opportunities
• Work-Life Support — Competitive benefits, flexibility, and wellness programs
• Real Impact — Hands-on involvement in industry-leading multifamily project

Your Role as Vice President, Communications & Marketing Strategy

As Vice President of Communications & Marketing Strategy, you will provide executive leadership for Thompson Thrift's enterprise communications and marketing functions. You will develop and execute integrated communication and marketing strategies that strengthen the company's brand, support residential leasing and operating performance, enhance investor relationships, and position Thompson Thrift for continued growth.

Working closely with executive leadership and cross-functional teams, you'll lead corporate communications, public relations, branding, residential marketing, investor communications, and reputation management while building a high-performing communications and marketing organization that delivers measurable business results.

Key Responsibilities

Enterprise Communications & Brand Leadership

• Develop and execute enterprise communications and marketing strategies aligned with company objectives
• Serve as a trusted advisor to executive leadership on corporate communications, reputation management, crisis communications, and stakeholder engagement
• Lead corporate branding initiatives and ensure consistency in messaging, visual identity, and brand standards across all communication channels
• Direct public relations, media relations, executive communications, press releases, and community engagement initiatives
• Develop proactive communication strategies that strengthen the company's reputation and address emerging business or reputational risks
• Support organizational change initiatives through strategic internal and external communication planning

Marketing Strategy & Leadership

• Lead, mentor, and develop the communications and marketing team while fostering a collaborative, high-performing culture
• Oversee corporate marketing initiatives including advertising, digital marketing, websites, social media, presentations, events, proposals, and marketing collateral
• Partner with Development, Construction, Property Management, Community Management, and Business Development teams to support strategic marketing initiatives
• Manage relationships with external agencies, consultants, media partners, and marketing vendors
• Develop performance metrics that measure marketing effectiveness and optimize return on investment
• Oversee communications and marketing budgets while ensuring alignment with strategic priorities and company standards

Residential Marketing & Leasing Performance

• Lead residential marketing strategies that maximize lease-up success, occupancy, resident retention, renewals, and revenue growth
• Partner with Community Management and Asset Management teams to develop data-driven marketing initiatives across the multifamily portfolio
• Analyze market trends, customer insights, leasing performance, and competitive positioning to improve marketing effectiveness
• Drive measurable improvements in lead generation, conversion rates, resident engagement, and overall marketing performance
• Identify opportunities to enhance marketing technology, reporting, campaign automation, and lead management processes

Capital Markets & Investor Communications

• Provide strategic communications leadership supporting capital markets initiatives and investor relations
• Oversee development of fundraising presentations, investor communications, offering materials, and capital partner messaging
• Ensure investor-facing communications are accurate, compelling, and aligned with Thompson Thrift's brand standards
• Coordinate production and delivery of capital markets materials across internal teams and external partners

Our Ideal Candidate for this Role

Education

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, Business, or a related field

Experience

• 12+ years of progressive communications and marketing experience
• Minimum of 6 years in a leadership or executive management role
• Experience leading enterprise communications, integrated marketing, corporate branding, and strategic communications initiatives
• Experience supporting residential marketing, multifamily real estate, commercial real estate, construction, development, or property management preferred
• Experience supporting investor communications, fundraising initiatives, or capital markets activities preferred

Skills & Attributes

• Executive leadership experience guiding enterprise communications and marketing strategy
• Exceptional written, verbal, presentation, and interpersonal communication skills
• Strong executive presence with the ability to influence senior leadership and advise on complex business issues
• Proven expertise in corporate communications, branding, public relations, marketing strategy, and reputation management
• Ability to translate complex business initiatives into compelling, audience-focused messaging
• Demonstrated success leading high-performing teams and developing talent
• Strong analytical mindset with experience using performance metrics and market data to improve results
• Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously
• Sound judgment, discretion, and experience managing confidential or high-profile communications
• Strategic, innovative thinker with exceptional attention to detail and execution
• Experience managing external agencies, consultants, media partners, and strategic vendors

Why This Role Matters

The Vice President of Communications & Marketing Strategy plays a critical role in advancing Thompson Thrift's long-term business strategy by strengthening our brand, elevating our reputation, and creating meaningful connections with residents, investors, employees, partners, and communities.

This executive leadership opportunity offers the chance to shape enterprise communications, influence strategic business decisions, and lead marketing initiatives that directly support the continued growth and success of one of the nation's leading multifamily real estate companies.