- Location
- Noida, Uttar Pradesh, India · published
- Department
- Marketing
- Seniority
- Manager
- Source
- Workable
Description
Go-To-Market at Innovaccer
Our GTM (Go-To-Market) team is driven by a passion for healthcare and a mission to make a meaningful impact across the ecosystem. We are the front line of the organization—working closely with our customers to solve real-world challenges through our innovative solutions. If that excites you, let’s talk about how you can be a part of our journey and help tell our unique story.
About the Role:
As a Senior Manager – Strategic Business Generation, you will be a strategic leader within the Marketing team, reporting directly to the Director of Demand Generation. You’ll oversee a team of skilled demand generation specialists and lead the development of scalable, high-performing campaigns aligned with Innovaccer’s marketing and sales goals.
Your efforts will directly influence pipeline growth, customer engagement, and revenue generation within the US healthcare technology market. You'll collaborate across departments to optimise tools, processes, and strategies—empowering your team and the business to reach new heights.
What You’ll Do – A Day in the Life
● Develop, maintain and execute demand generation plans aligned with business goals
● Develop a deep understanding of Innovaccer customers, products, and the buyer’s journey
● Develop and execute ABM strategies, working closely with sales to exceed pipeline goals, including 1:Many, 1:Few, and 1:1 account-based marketing programs, leveraging both inbound and outbound channels.
● Oversee events and field marketing to enhance brand awareness and generate new business opportunities.
● Own the reporting and analytics for demand generation efforts, focusing on ROI, pipeline contribution, and lead conversion rates. Present actionable insights to leadership.
● Facilitate cross-functional cohesion to ensure effective campaign messaging and execution
● Partner with sales leadership, ensuring continuous feedback loops that optimize pipeline velocity, high conversion rates, and shared accountability for pipeline and revenue growth.
● Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks
● Lead and mentor a growing team of demand-generation professionals, providing guidance on strategy, execution, and career development