Marketing Manager - E-Commerce

At TTI, people come for the opportunity and stay for the culture!

Job Description:

Marketing Manager – E-Commerce

Techtronic Industries Inc. | Milwaukee®

Full-Time | Permanent | Toronto, HQ (Canada)| P2

About TTI Canada

Are you ready to lead the way in shaping an empowering work environment with a global leader in power tools, accessories and hand tools? At TTI, we are known for our innovative products, world-class brands, and an unrelenting commitment to operational excellence. With iconic brands like Milwaukee® we’re not just about delivering outstanding performance but also about creating exceptional development for our people. If you’re passionate about building your career in a dynamic, fast-paced environment, we want to hear from you! At TTI, culture drives performance, and it’s at the heart of everything we do. We are fast, innovative, and constantly evolving but above all, we’re a team that celebrates success together. We reward creative thinking and encourage your self development. Join us in driving a culture that supports sustainability, growth, and leadership.

With our Milwaukee team, we seek passionate, driven individuals to elevate our brand. Our culture is built on respect, integrity, and social responsibility, with our people at the core of our success. Whether you’re starting out or bringing years of experience, we support your growth. Here, you’ll be empowered to take ownership, drive innovation, and make an impact. Milwaukee is more than a workplace, it’s where careers accelerate, and potential is unlocked.

Position Description

The Marketing Manager, E-Commerce will lead the development and execution of the e-commerce growth strategy for Home Depot Canada. This role is responsible for leveraging digital retail media capabilities and site functionality to build high-impact, data-driven marketing strategies that drive growth across Milwaukee’s online assortment at homedepot.ca.

The ideal candidate is a self-starter with strong commercial acumen, proven ability to set and exceed targets, and experience delivering results through structured, goal-oriented execution. You will build strong relationships across internal teams and Home Depot partners while influencing cross-functional initiatives that shape the digital customer experience.

What You Will Do

• Lead the strategy, execution, optimization, and performance measurement of integrated Orange Apron Media campaigns at Home Depot, driving traffic, brand awareness, engagement, and sales through onsite and offsite digital channels.
• Own the e-commerce growth strategy for Milwaukee on homedepot.ca, partnering with internal teams and Home Depot stakeholders to identify and unlock new growth opportunities.
• Ensure Milwaukee products and content are accurately represented and optimally merchandised across homedepot.ca, delivering a best-in-class digital shopping experience.
• Improve the end-to-end online customer journey by optimizing search, product content, brand pages, product attribution, and site navigation.
• Lead execution of all digital marketing initiatives with Home Depot, ensuring campaigns are delivered on time, aligned to brand standards, and fully leverage available retail media opportunities.
• Drive omnichannel growth by identifying and activating opportunities that connect in-store and online experiences to increase traffic, conversion, and customer engagement.
• Develop and execute go-to-market strategies for new product launches across Home Depot’s digital ecosystem to maximize visibility and sales impact.
• Partner with Home Depot marketing teams to secure incremental exposure and maximize Milwaukee’s presence across retailer-owned channels.
• Analyze sales performance, customer insights, market trends, and competitive activity to identify risks, opportunities, and inform future growth strategies.
• Conduct ongoing competitive benchmarking of retailer and manufacturer websites to ensure Milwaukee and Home Depot deliver a best-in-class digital experience.

What You Will Bring

• Minimum 2 years’ experience working in Marketing and/or E-Commerce.
• Bachelor’s degree in marketing, advertising, or communications is preferred.
• Big box retailer experience
• Exceptional communication skills in all forms including written, verbal, and presentations
• Up to date with the latest trends and best practices in online marketing and brand development.
• Proven project management and time management skills with strong attention to detail.
• High degree of resourcefulness, flexibility, and adaptability.

What You Will Benefit From

• Extensive health benefits, including vision and dental care
• Retirement Savings Plan with Employer Matching Contributions
• Competitive Base Salary and Bonus structure - $80,000 - $88,000 annually
• Company vehicle, iPhone, and laptop
• Paid time off and employee discount programs
• Annual $500 Wellness Program allowance

Visit our: Company Website, LinkedIn and Instagram today

Diversity, equity, and inclusion are at the core of our values at TTI. Because of our commitment to a multicultural and inclusive workplace, our people are our competitive advantage. We foster an inclusive environment where diversity is valued and where all employees feel safe to contribute their ideas, share their experiences, and represent their diverse backgrounds to innovate and solve complex problems as one team. We actively support and accommodate the diverse needs of our team, creating an empowering space where everyone can thrive.