Social & Influencer Director

Company Description

 

 

Herd MSL represents one of Australia’s largest and most-awarded agency groups, and part of Publicis Groupe ANZ and global PR network MSL. With more than 25 years in market, we’ve delivered award- winning work across PR, social and influencer – including a Finalist for B&T Creator Agency of the Year.

 

Our social and content offering has been growing significantly as we partner with brands who want to be in it, not around it - showing up in culture, creating noise and staying relevant. We move fast, keeping pace with trends, launches and moments as they happen.

Job Description

We are seeking an Influencer Account Director join our team. This role involves leading the strategic development and delivery of influencer programs across paid, owned, and earned channels, ensuring work is insight-led, culturally relevant and delivers measurable business impact for our clients.

 

You will be responsible for shaping the quality and ambition of our influencer output – turning strategy into best-in-class campaigns across TikTok, Meta, Youtube, Snapchat, and emerging platforms. The role required deep expertise in beauty across both luxury and consumer brands, with a strong understanding of category nuances, talent ecosystems, and the role of influence within the beauty landscape.

Responsibilities

• The 'go-to' on influencer marketing across the agency, super charging Herd MSL’s influencer offering.
• Provides strategic oversight of influencer programs across key accounts, ensuring excellence in approach, compliance, creativity, and measurable commercial impact (not day-to-day execution)
• Leads the development of best-in-class, end-to-end influencer strategies that are insight-led, culturally relevant, and integrated across social, content, PR, media and brand platforms.
• Drives the day-to-day relationship withing an agency village – including both paid media and creative agencies. With a clear understanding of how influencer integrates into paid media environments.
• Drives influencer thinking into upstream strategy and client conversations, proactively identifying opportunities where influencer marketing can unlock brand and business growth, including its role in full-funnel paid strategies.

Qualifications

• At least 5 years experience leading high profile influencer campaigns in an agency setting.
• Deep beauty expertise across both luxury and consumer brands, with a strong understanding of how influence operates within beauty culture.
• Demonstrated experience delivering measurable commercial impact.
• A portfolio which demonstrates best-in-class, end-to-end influencer strategies that are insight-led, culturally relevant, and integrated across social, content, PR, media and brand platforms.
• Client and team leadership experience.

Additional Information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

 

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

 

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

 

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

 

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [email protected]; your personal information will be kept confidential.