brand manager I, Brand Strategy and Experience

Now Brewing – brand manager I! #tobeapartner

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.

In 2018, Nestlé and Starbucks created the Global Coffee Alliance in which Starbucks has granted Nestlé exclusive licensing rights for the At Home Coffee business and will leverage Nestle’s global footprint to bring Starbucks coffee to homes around the world.

As a Brand Manager for Brand Strategy and Experience, you will represent Starbucks at-home coffee through portfolio strategy & storytelling, breakthrough brand campaigns, and integrated marketing that deepens emotional connection and strengthens brand equity. You will lead brand portfolio strategy, 360 integrated campaign development, and be seen as the go-to champion of key Masterbrand led marketing initiatives and partnerships.

As a Brand Manager I, Channel Development, you will…

• Ensure that marketing initiatives deliver on business objectives and elevate our brand, exciting and delighting consumers with communication that ladders up to the Starbucks Masterbrand.

• Build brand campaigns with a global, one brand mindset, partnering closely with global marketing teams to elevate the brand in the US.

• Lead the development of integrated brand campaigns including end-to-end planning, creative development, and execution across channels that pushes the brand forward.

• Continuously evaluate initiative and campaign performance, leveraging insights to refine messaging, optimize impact, and strengthen long-term brand equity.

• Present recommendations and insights to leadership, driving alignment, informed decision-making, and strategic prioritization.

• Ensure seasonal and out-of-store marketing elevates the brand and achieves in market KPIs

• Facilitate effective communication and collaboration across teams to support a unified brand experience and manage successful stakeholder relationships with external agencies.

• Lead strategic portfolio thinking through strat plan, business plan, portfolio insights, and brand planning.

• Enjoy working on an energetic, fun, and highly collaborative team to drive the business forward while acting in accordance with Starbucks guiding principles.

We’d love to hear from people with:

• A passion for and history of launching successful products & comms (CPG experience preferred)

• Experience activating across a variety of channels (TV, digital, influencer, experiential, earned)

• Strong experience interpreting syndicated data, and leveraging consumer insights to inform impactful campaigns and launches (Circana, Mintel, IPSOS, etc.)

• Progressive experience in brand management (5+ years)

• Project leadership in large cross-functional environment (5+ years)

• Able to work in a matrixed environment to collaborate cross-functionally and cross-culturally

• Ability to balance multiple priorities and meet deadlines

• Strong interpersonal skills

• Thought leadership and a brand champion

• MBA strongly preferred

As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com.

*If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.

The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.

We believe we do our best work when we're together, which is why we're onsite four days a week.

Join us and inspire with every cup. Apply today!

Starbucks Coffee Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status, or any other characteristic protected by law.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.

Starbucks Coffee Company is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at [email protected] or 1(888) 611-2258.