Brand Expert

WHY YOU’LL LOVE THIS JOB //

The Story House team is dedicated to delivering impactful brand experiences across local marketing, pop-up activations, large-scale events, lead generation, assisted selling, direct sales, and retail engagement. We are seeking Brand Experts to present, guide, trial, and sell our client’s product to adult nicotine users (21+) in Fort Lauderdale, FL, and Broward County including (but not limited to) Wilton Manors, Flagler Village, Fort Lauderdale Beach, Las Olas, Pompano Beach, Weston, and Hollywood. Brand Experts will engage consumers in a variety of environments such as retail stores, convenience stores, vape shops, bars, nightclubs, pop-up activations, and special events. They will support omnichannel consumer engagement across LAMPs, indirect retail, vape, and key account locations, delivering personalized, face-to-face experiences that build trust, influence purchase decisions, and drive conversion to smoke-free alternatives. In addition, Brand Experts will build and maintain a prospect network through personal relationships, professional connections, and community engagement.

WHERE YOU’LL WORK //

• Your local Fort Lauderdale, FL work environment will be dynamic and will include collaborative local shared workspaces, convenience stores, vape shops, bars, nightclubs, pop-up retail, special events and other social spaces where product trials are feasible and permitted.
• You will travel between locations within your assigned territory, supporting consistent execution across all channels.
• Your 40-hour work week will vary and include evenings, nights, and weekends.
• This role requires being on your feet for extended periods, actively engaging consumers and managing setup and execution throughout your shift.

WHAT YOU’LL DO //

• Through your own experience and The Story House provided research, develop an understanding of Fort Lauderdale’s nightlife, retail and social scene to identify the best people, places and opportunities to introduce our client’s product. This may include bars, nightclubs, convenience stores, vape shops, outdoor meeting places, pop-up retail and special events.
• Build and manage a pipeline of prospects through self-generated leads, community relationships and internal sales platforms while organizing face-to-face meetings and consumer engagement opportunities across multiple channels.
• Engage legal age nicotine users (21+) through personalized interactions, product demonstrations and guided trials that educate consumers, reinforce product and category knowledge and support conversion to smoke-free alternatives.
• Deliver consultative selling experiences and ongoing post-conversion support while maintaining a consumer-first mindset and exceptional customer experience standards throughout every interaction.
• Execute daily in-store setup and breakdown, while maintaining product displays, devices, and visibility materials to ensure a clean, organized, and premium brand presence.
• Monitor inventory levels in each location, identify out-of-stock SKUs, and support product sales through retail partner POS systems. Follow proper escalation and replenishment protocols, coordinate with delivery schedules, and ensure all equipment, sales areas, and brand materials meet execution and compliance standards.
• Educate and build relationships with retail partners and store associates to support product knowledge, awareness, sell-through and consistent execution.
• Capture consumer engagement data, leads, performance metrics and market feedback using internal systems while maintaining a strong understanding of daily and weekly KPIs, goals and execution expectations.
• Handle all equipment and materials with care while following all company processes, compliance standards and local regulations.
• Participate in ongoing training, testing and development programs.

YOUR EXPERIENCE //

• 3+ years of experience in field sales or retail, preferably in both B2C and B2B environments.
• Experience working in fast-paced, consumer-facing environments.
• Background in consultative sales, product demonstrations or customer engagement is a plus.
• Experience and comfort level working with nicotine products is preferred.
• Must have at least 3 years of experience working and living in the immediate Fort Lauderdale area.
• You prefer to meet with people live, in-person within a community across events, retail environments and social spaces versus working in an office environment.

YOUR SKILLS //

• Bilingual Spanish/English preferred (additional languages a plus).
• Outgoing, personable, and relationship-driven.
• Strong communication and interpersonal skills with the ability to influence decisions.
• Experience managing product inventory across multiple channels and retail locations.
• Active listening and consumer-first mindset.
• Ability to work independently and within structured programs.
• Detail-oriented with strong execution and compliance awareness.
• Consultative sales experience is a plus.

YOUR REQUIREMENTS //

• Must be 21+.
• Valid driver’s license with a clean driving record.
• Ability to stand for extended periods and lift up to ~80 pounds.
• Availability to work evenings and weekends.

YOUR COMPENSATION //

• Competitive wage, commensurate with experience.
• Bonus compensation available based on performance and conversion metrics.