Marketing Director (Portuguese market)

We are looking for a

Marketing Director for the Portuguese market

to take full ownership of the local marketing strategy, team, and contribution to revenue.

This is a senior leadership role where you will define the strategy and ensure it translates into pipeline, revenue, and a strong Factorial brand in Portugal.

What will you be doing?

Own the Portuguese marketing strategy

and ensure marketing is directly connected to business and revenue objectives.

Define and execute the strategy across

Demand Generation, Content, Brand, Events, and other acquisition channels

.

Partner closely with the

Sales team

to generate and convert high-quality demand, with a strong focus on pipeline, demos, and revenue.

Lead the planning and execution of major marketing campaigns, ensuring strong performance against business objectives.

Develop the

long-term marketing strategy for Portugal

, identifying the biggest opportunities for growth and defining where Factorial should invest to accelerate the business.

Lead, develop, and coach the local marketing team across

Demand Generation, Events, Content, and Brand

.

Work closely with the Content team to develop local content, campaigns, and initiatives that strengthen Factorial's position in the Portuguese market.

Develop and strengthen the

Factorial brand and community in Portugal

, ensuring we build long-term awareness and relevance alongside short-term demand.

Use data and market insights to continuously evaluate performance, identify opportunities, and make informed investment decisions.

Work cross-functionally with

Sales, Marketing Ops, Performance, Product, and central marketing teams

to ensure the Portuguese market has the resources and support needed to achieve its goals.

Manage external agencies, freelancers, and partners where relevant, ensuring high standards of execution and accountability.

Bring a strong understanding of the

Portuguese market, customers, and business ecosystem

to Factorial's broader marketing strategy.

Your profile

You have

8+ years of experience in marketing

, with significant experience leading marketing for a market, business unit, or high-growth company.

You have a strong track record in

B2B marketing, demand generation, and revenue growth

, ideally within SaaS or a technology company.

You have experience managing significant marketing investments and making

data-driven decisions

about where and how to invest.

You are highly comfortable working with

revenue, pipeline, CAC, ROI, and other commercial KPIs

, and understand how marketing performance translates into business results.

You have experience managing and developing

high-performing marketing teams

across multiple disciplines.

You are both

strategic and hands-on

: you can define the long-term direction while staying close enough to execution to understand what is really happening.

You have a strong

data-driven mindset

and use numbers to challenge assumptions, prioritise opportunities, and make decisions.

You have strong

communication and stakeholder-management skills

and are comfortable working with senior Sales and business leaders.

You have a deep understanding of the

Portuguese market

, including its customers, business ecosystem, and marketing landscape.

You are fluent in

Portuguese and English

.

You have a strong sense of

community and brand

, understanding how to build a meaningful local presence rather than focusing exclusively on performance.

You have an entrepreneurial mindset: you take ownership, move quickly, test ideas, and are comfortable operating in an environment where not everything is already defined.

You are ambitious, commercially minded, and motivated by building something that can have a significant impact on the business.

Bonus points

Experience in

B2B SaaS

or a high-growth technology company.

Experience owning marketing contribution to

revenue or pipeline

.

Experience scaling a local marketing organisation.

Strong experience across both

performance/demand generation and brand/community building

.

Experience working in an international company with central and local marketing teams.

Entrepreneurial experience or a strong track record of building new initiatives from scratch.

About Factorial

At Factorial, we’re building the leading AI Business Management Software for companies of all sizes.

Our platform centralises key workflows across HR, Finance, Talent, Operations, and IT, freeing teams from manual processes so they can focus on what really matters: leading, growing, and taking care of their people.

With over 1,700 employees across Europe, Asia, Africa, and America, we are one of Europe’s fastest-growing SaaS companies, proudly headquartered in Barcelona. If you're excited to shape the future of business management technology, we’d love to meet you.

We believe in diverse talent:

we welcome applicants from all backgrounds and strongly encourage people of diverse experiences and identities to apply.

We believe in inclusion:

we are committed to equal opportunities and actively promote workplace inclusion of people with disabilities. If you would like to learn more about our inclusive recruitment processes, you are welcome to indicate so optionally, and we will share additional information with you.

Our values

We own it:

We take responsibility for every project. We make decisions, not excuses.

We learn and teach:

We're dedicated to learning something new every day and, above all, sharing it.

We partner:

Every decision is a team decision. We trust each other.

We grow fast:

We act fast. We think that the worst mistake is not learning from them.

Perks of being part of our team

We care about people, and we also offer a lot of benefits for employees:

High-growth, multicultural, and friendly environment 🤝

Alan

as private health insurance 🩺

Healthy life with

Wellhub

(gyms, pools, outdoor classes) 🧘🏽‍♀️

Save expenses with

Cobee

💰

Language classes 👩🏽‍🏫

Breakfast in the office and organic fruit 🍏

Nora

discounts 🍱

Free caffeine and theine ☕

Pet-friendly 🐕