Customer Relationship Management (CRM) Coordinator, Enrollment Management

Department

Enrollment Management

Job Posting Title

Customer Relationship Management (CRM) Coordinator, Enrollment Management

Job Description

The CRM Coordinator will configure, deploy, and customize the university’s Customer Relationship Management (CRM) system to enhance student recruitment, engagement, and retention efforts. The position will collaborate closely with various departments across the university to ensure the CRM system is effectively utilized to support FHSU’s enrollment goals. The CRM Coordinator will provide system training, support data operations, and promote effective CRM practices across campus.

The ideal candidate will have a strong understanding of CRM principles, excellent communication skills, and the ability to analyze data to drive strategic decision-making. The successful candidate will also demonstrate strong analytical skills, with the ability to interpret data and generate actionable insights; project management skills, with the ability to manage multiple priorities and deadlines effectively; and knowledge of higher education industry trends and best practices in student recruitment and retention.

Minimum Qualifications

• Bachelor's degree in Marketing, Business Administration, Information Technology, or related field or four years of experience in lieu of degree.
• One to three years of professional experience in CRM management, preferably in a higher education setting.
• One to three years of professional experience with CRM software and related tools.

Preferred Qualifications:

• Master's degree in Marketing, Business Administration, Information Technology, or related field pr six years of experience in lieu of degree.

Responsibilities:

CRM System Management:

• Oversee the university's CRM system, including configuration, customization, and system maintenance.
• Ensure data integrity and accuracy within the CRM database.
• Implement best practices for CRM usage across departments and user groups.
• Provide training and support to staff members on CRM utilization and functionality.

Strategy Development:

• Develop and implement CRM strategies aligned with the university's objectives.
• Collaborate with stakeholders to identify key performance indicators (KPIs) and metrics for evaluating CRM effectiveness.
• Analyze data to identify trends, opportunities, and areas for improvement.
• Recommend enhancements to CRM processes and workflows to optimize student recruitment, engagement, and retention.

Student Recruitment and Enrollment:

• Utilize the CRM system to support recruitment activities, including lead generation, nurturing, and conversion.
• Collaborate with stakeholders to develop targeted communication campaigns to attract prospective students and guide them through the enrollment process.
• Work with Marketing to track and analyze recruitment metrics to assess the effectiveness of marketing efforts and identify areas for improvement.

Student Engagement and Retention:

• Implement strategies to enhance student engagement and retention through the CRM system.

• Support the development of personalized communication plans to support student success initiatives and extracurricular involvement.
• Monitor student engagement metrics and intervene proactively to address at-risk behaviors and promote student satisfaction.

Cross-Functional Collaboration:

• Collaborate with admissions, graduate school, marketing, online, student success, and others to align CRM initiatives with FHSU goals.
• Serve as a liaison between technical teams and end-users to facilitate effective communication and problem-solving.
• Coordinate and assist the Tiger Tech department to ensure system integration and compatibility with other university systems and platforms.

Benefits: To review our competitive benefit package, please visit FHSU Benefits.

Start Date: October 2026

Application Deadline: Applications will be accepted until the position is filled. Review of applicants will begin on September 26, 2026.

Application Process: To apply for this position, please visit FHSU Careers. Only electronic applications submitted through the webpage will be accepted.

Required Application Documents: Applicants must submit a cover letter, resume, and names and contact information for three professional references.

Applicant documents should be submitted in one PDF.

If you have questions regarding the position, please contact:

Holly Rebel

[email protected]

Community of Hays

FHSU is located in Hays, a vibrant college town of approximately 20,000, located halfway between Kansas City and Denver on Interstate 70. Hays is the regional center for education, health care, professional services, shopping, culture, and recreation for the western half of Kansas. The community boasts excellent recreational programs and facilities, including the comprehensive Center for Health Improvement, Hays Aquatic Park, Smoky Hill Country Club, Hays Municipal Golf Course, and extensive walking, running, and biking trails. Hays is within 45 minutes of two large lakes that offer great opportunities for boating, fishing, and camping. The Hays Municipal Airport provides connecting service to Denver with several flights daily. The Hays community is home to excellent Pre-K and K-12, public and private schools. With over 60 restaurants, major retail outlets, a low unemployment rate, and very short commute times, the city provides a safe, welcoming, low-cost, high-quality living environment for the residents who call "Hays, America" home.

Notice of Non-discrimination: FHSU is committed to providing equal opportunity and access to its educational programs, employment, services, and activities in compliance with federal and state nondiscrimination laws. FHSU prohibits discrimination, harassment, and retaliation on the basis of race, color, national origin, ethnicity, religion, sex (including pregnancy, sexual orientation, and gender identity and expression), age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable law in its programs, activities, admissions, or employment.

Background Check: Final candidate will have consented to and successfully completed a criminal background check.

Notice to KPERS retirees applying for a position: Recent legislation changes working-after-retirement rules for both you and your employer if you go back to work for a KPERS employer. Please contact your KPERS representative or www.kpers.org for further information on how this might affect you.