Truck Salesperson

Description

 Heavy Duty Truck Sales Representative 

Reports To: Truck Sales Manager

Summary

The primary function of the  Heavy Duty Truck Sales Representative is to sell new and used heavy-duty and medium-duty trucks. The position will increase market penetration by selling to and developing market strategies for qualified customers in the designated area of responsibility, and by achieving unit goals and gross profit.  

Key Responsibilities

• Responsible for the position on a daily, weekly, or annual basis. 
• Contact new prospects via in-person cold calls, direct mail programs, email, and telemarketing. 
• Utilize and Provide Information through the CRM tool. 
• Develop and present sales proposals to prospects and new customers.
• Communicate with the sales team in daily correspondence and weekly meetings.
• Maintain and expand the customer base through close customer relations. Emphasis should be placed on building personal relationships with customers through conversation, education, enterprise value, and customer service. 
• Pursue training about new features of the product by participating in Kenworth Truck Company opportunities. Demonstrates knowledge of the product and competition. 
• Maintains and develops a sales plan for each year, using corporate documentation procedures, i.e., call reports, expense reports, etc.
• Other Duties as Assigned. 

 Business Skills

Individual has demonstrated a strong set of business skills listed below:

Customer Focus - Anticipating, meeting and/or exceeding customer needs, wants and expectations. Interpersonal Skills - Effectively communicating, building rapport, and relating well to all kinds of people.

Personal Accountability - Being answerable for personal actions.

Time and Priority Management - Prioritizing and completing tasks in order to deliver desired outcomes within allotted timeframes.

Resiliency - Quickly recovering from adversity.

Behaviors

• The candidate needs to exhibit the following behaviors for superior job performance.
•  Interaction - The job requires frequent communication and engagement with others.
•  People-Oriented - The job requires building rapport with a wide range of individuals.
•  Customer-Oriented - The job requires identifying and fulfilling customer expectations.
•  Versatile - The job requires adapting to a range of situations with ease.
•  Frequent Change - The job requires rapid shifts between tasks.
•  Urgency - The job requires decisiveness, quick response, and fast action.
•  Persistence - The job requires finishing tasks despite challenges or resistance.
•  Following Policy - The job requires adhering to rules, regulations, or existing methods.
•  Consistency - The job requires predictable performance in repetitive situations.

Requirements

Competencies

• Analytical - Uses intuition and experience to complement data; designs workflows and procedures.
• Change Management - Develops workable implementation plans; Communicates changes effectively; Builds commitment and overcomes resistance.
• Communication – Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
• Customer Service - Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance; Meets commitments.
• Delegation - Delegates work assignments; Matches the responsibility to the person; Gives authority to work independently; Sets expectations and monitors delegated activities; Provides recognition for results.
• Leadership - Inspires and motivates others to perform well; effectively influences others' actions and opinions. Inspires respect and trust; Mobilizes others to fulfill the vision
• Project Management - Coordinates projects; Communicates changes and progress; Manages project team activities.
• Problem Solving - Develops alternative solutions; Uses reason even when dealing with emotional topics.
• Reasoning Ability – Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
• Technical Skills - Pursues training and development opportunities.

Qualifications 

To perform this job successfully, an individual must be able to satisfy each essential duty. The requirements listed above are representative of the knowledge, skill, and ability required. 

• Certificates, Licenses, Registrations
• Position requires a high school diploma.
• 5 years of sales experience in the truck and commercial equipment sales field.
• The position requires the ability to operate motor vehicles, hold a valid driver's license, and maintain a safe driving record. A current Commercial Driver's License is preferred but not required to begin the position

Working hours

The individual may be required to work varied shifts, including evenings, weekends, or extended hours based on the sales transactions and operational needs. Flexibility and Adaptability: The ability to adapt to changing schedules, travel plans, and client demands is vital. This role may require frequent travel, sometimes on short notice, necessitating flexibility in working hours and travel arrangements.

Physical Requirements

The physical demands described here are representative of those that an employee must meet to successfully perform the essential functions of this job. Physical requirements commonly associated with a Heavy Duty Diesel Truck Salesperson.

• Mobility: The individual should be able to move around the repair shop, including walking, standing, and potentially bending or kneeling to inspect vehicles or equipment.
• Vision: Good visual acuity is necessary for driving and navigating different locations. This includes the ability to read maps, GPS systems, and paperwork related to sales transactions.
• Hearing: The individual should have good hearing to communicate effectively with customers and vendors, and to be aware of any audible warnings or signals in the repair shop.
• Manual dexterity: A certain level of manual dexterity is required for the individual to handle paperwork and use computer systems.
• Lifting and Handling: While not as physically demanding as a mechanic's role, a salesperson in this field might occasionally need to handle sales materials, samples, or lightweight equipment. The ability to lift and carry up to 20-30 pounds intermittently may be required.
• Driving: Proficiency and the ability to spend long hours behind the wheel, often on highways or unfamiliar roads, are essential. A valid driver's license and a clean driving record are usually prerequisites for this role.
• Communication Skills: While not a physical requirement, effective verbal and written communication skills are crucial. A salesperson in this role must interact with customers, explain technical details about heavy-duty trucks, and negotiate sales contracts effectively.

Benefits

Palmer Trucks is a family-owned company with over 60 years of success, treating everyone with respect and dignity. Our team is always ready to help you find the best benefits package for you and your family. 

Individual, Spouse, and Family coverage. Multiple Products are affordable and provide value for you and your family. 

• Health and Wellness Benefits 
• Medical Insurance 
• Dental Insurance 
• Vision Insurance
• Supplemental Products like Short-Term, Long-Term Disability 

Financial stability and Retirement Preparedness: 

• Our 401(k) program includes a company match 
• Retirement Planning Assistance 
• Financial Guidance and Education 

Paid Time Off:

Full-time employees enjoy paid holidays and personal time 

• Vacation based on the length of service. 

Resources when we face major challenges and life events:

• Life Insurance, Hospital Stay, Critical Illness, other products
• Bereavement Services and Employment Assistance Program
• Mental Health Resources readily accessible and without stigma 

Paid Training and Tools Assistance to do the job right.

About Palmer Trucks

Palmer Trucks is a full-service Kenworth dealership network serving Ohio, Indiana, Kentucky, and Illinois, offering a comprehensive range of products and services. As a family-owned business with more than half a century of growth and success, Palmer Trucks has grown into a team of more than 700 individuals. With more than two million trucks on U.S. highways and interstates at any given time, there is a paramount need to keep the industry moving forward – 24 hours a day, 7 days a week.

We remain committed to forming authentic and valuable connections by fulfilling the industry’s unique, time-sensitive needs as a trusted partner. We accomplish this by providing products and services of the highest quality and value – personalized for you.

Because of this philosophy, we develop and nurture long-term, valuable relationships with our partners. The Palmer Trucks team has the utmost privilege and gratitude to do business, and these core values are what keep customers returning year after year and have kept us – On the Road Since 1965.

Job Posting Information

This position has an immediate start date and will allow for proper notice to an existing employer. Submit your resume with confidence that all contact with us is completely confidential. 

Palmer Trucks is committed to working with and providing reasonable accommodations to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact:[email protected] 

Palmer Trucks is an Equal Opportunity Employer. All Applicants are considered for employment without a regard to race, color, national origin, religion, sex (including pregnancy), age (40 or older), disability, veteran status or any other legally protected.

Revised: August 2026