Digital channel planner

Job Description

Be part of something bigger. Decode the future.

 At Electrolux, as a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together.

Join us in our exciting quest to build the future home.

All about the role:
Executes and optimizes digital and eCommerce channel initiatives to support the trade strategy. Responsible for operational excellence, performance analytics, and digital content management

What you’ll do:

Digital Channel Execution & Operations

- Manage execution of promotions across eCommerce platforms (Naver, Coupang, SSG, Web store and etc)

- Coordinate with e-Com Key account managers to implement banners, promotions, CPC management and etc.

- Manage day-to-day operational tasks relating with campaign.

Performance Analysis & Optimization

- Monitor daily/weekly KPIs (1 page share, conversion rate, ROAS, traffic, product ranking).

- Conduct performance diagnostics and propose optimization actions.

- Run A/B tests on PDP & e-banner and evaluate outcomes to improve efficiency.

Campaign Implementation

- Translate trade marketing campaigns into channel execution plans(key message, product assortment, promotion scheme, visibility)

- Manage digital promotional assets, landing pages, and customer journeys.

- Support online versions of offline trade activities.

- Take ownership to manage e-platform relevant social media performance

Digital Content & Asset Management

- Maintain and optimize product detail pages (images, descriptions, SEO elements).

- Coordinate with marketing on asset requests.

- Support review programs, UGC initiatives, and other digital content enhancements.

Market & Platform Insights

- Conduct competitive benchmarking for digital channels.

- Track platform algorithm changes, new ad products, and marketplace trends.

- Bring insights and recommendations to the Trade Marketing Manager

Who are you

• Proactive, you work efficiently and flexibly to deliver results with strong ownership

• With an eye for detail and the ability to interpret market trend and sales track, you can also translate this into meaningful, useful information that informs decision-making.

• You build trust, good working relationships and communicate effectively with your colleagues and across functions. You can manage changing priorities with ease.

• Strong Influencing Skills

• Excellent communication and interpersonal skills with the ability to communicate with stakeholders across functions

• Ability to tackle demands of ever-evolving technological implements with ease

• You keep the consumer and customer front of mind, bringing an outside-in perspective to encouraging cross-collaboration, utilizing diversity and encouraging open feedback.

• Ability to learn fast and adapt well in unfamiliar situations.

Qualifications:

• More than 5 years’ experience in performance marketing or trade marketing at FMCG(focused on digital channel planning/e-Com planning)

• Good understanding of digital ecosystem

• Hands-on experiences with performance marketing or on line channel planning / e-Com platform

• Comfortable analyzing campaign data and performance metrics

This is a full-time position, based in our Korea office

As part of the Electrolux Group, we will continuously invest in you and your development. There are no barriers to where your career could take you!