Digital Marketing Specialist-Analytics

Description

The Finance Authority of Maine (FAME) seeks a data-driven Digital Marketing Specialist–Analytics to support digital advertising, marketing analytics, website performance, and campaign optimization.

Key Responsibilities

• Plan, monitor, and optimize digital advertising campaigns across search, display, video, social media, and related channels.
• Analyze campaign, website, email, CRM, and social media performance data to identify trends and recommend improvements.
• Develop dashboards, reports, and performance tracking tools for leadership and stakeholders.
• Support website performance, SEO, accessibility, customer experience, and conversion optimization.
• Coordinate digital marketing projects, vendor support, platform updates, and marketing technology initiatives.

Requirements

• Bachelor’s degree in communications, marketing, business, or related field, or an equivalent combination of education and experience.
• Three to five years of experience in digital marketing, paid media, performance marketing, or related work.
• Experience with tools such as Google Ads, Meta, Google Analytics, CRM systems, Salesforce Marketing Cloud, WordPress, and related platforms.
• Strong analytical, organizational, communication, and project management skills.
• Experience with SEO, A/B testing, conversion optimization, data visualization, and digital campaign reporting preferred.