Marketing and Design Intern

Description

Location: Headquarters – Athens, GA                                           Job Family: Specialist

Reports To: Sr Creative Director                                                    Exemption: Non - Exempt

Position Purpose: The Marketing and Design Intern will assist with content management and graphic design to engage target audiences and build brand loyalty. This position will also assist in developing and monitoring data analytics to help drive marketing strategy. The ideal candidate will be a dynamic and results-oriented marketer with experience in graphic design, content management, and data analysis.

Duties and Responsibilities

1. Content Management:

• Assist in the creation of engaging and authentic content that showcases our brand's impact, values, partnerships, and activities to resonate with our target audience.
• Assist in developing and executing multi-channel campaigns to drive brand awareness and customer acquisition.
• Produce social media content, email campaigns, blog posts, 
• Draft and schedule social media, email, and web content in CMS systems.
• Help plan, promote and execute marketing events both online and offline.
• Ensure all content adheres to brand guidelines to maintain a cohesive and consistent brand identity.
• Assist with organizing and maintaining digital asset management system.

2. Graphic Design:

• Collaborate with the Graphic Design team to create visual assets for a variety of marketing, branding, and communication materials. This may include posters, flyers, social media graphics, infographics, logos, website elements, and more.
• Collaborate with the design team to develop POS materials that align with brand objectives.
• Contribute to brainstorming and conceptualizing design ideas for different projects, taking into consideration the company's branding guidelines and target audience.
• Work with design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), and other relevant graphic design tools.
• Organize and manage design files, ensuring they are easily accessible to the team and well-archived for future reference.
• Ensure all design adheres to brand guidelines to maintain a cohesive and consistent brand identity.

3. Marketing Analytics:

• Assist in developing and monitoring digital marketing analytics to optimize campaigns and track ROI.
• Track social media channels, trends and conversations.
• Conduct research to understand the target audience, market trends, and competitors. 
• Develop reports to communicate performance and provide data insights that can inform marketing strategies across marketing channels.
• Analyze digital asset performance and collaborate with internal partners to continually improve engagement metrics.

Requirements

• Enrolled in a relevant degree program (e.g., marketing, graphic design, business, communication) or recent graduate.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Microsoft Office Suite
• Strong communication skills, both written and verbal.
• Knowledge of marketing principles and basic understanding of digital marketing channels.
• Familiarity with social media platforms and content management systems.
• Analytical skills to interpret data and make data-driven decisions.
• Creativity and the ability to think outside the box.
• Willingness to learn and adapt to new technologies and tools.
• Attention to detail and ability to manage multiple tasks simultaneously.
• A proactive, self-motivated attitude and a strong desire to contribute to the marketing team's success.

Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to

successfully perform the essential functions of this job. Reasonable accommodations may be made to

enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand; walk; use hands to

finger, handle, or feel; reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl.

The employee is also regularly required to sit at a desk and work at a computer for long periods of time

throughout the day. The employee frequently is required to talk or hear. The employee is occasionally

required to taste or smell. Specific vision abilities required by this job include close vision, distance vision, and ability to adjust focus.

Disclaimer

The job description provided here is intended to outline the general nature and key responsibilities of this role. It is not intended to be an exhaustive list of all tasks, duties, and responsibilities that the employee may be required to perform. The employee may be asked to perform other duties as required. Furthermore, the duties and responsibilities of this position may change at any time, with or without notice, based on the needs of the organization.