Customer Marketing, Senior Manager

What You Will Do:

Build customer lifecycle programs 

• Develop targeted programs across onboarding, adoption, engagement, retention, expansion, and advocacy.

• Create campaigns and communications that help customers understand and realize product value and feature adoption 

• Partner with Customer Success and Sales to align marketing touchpoints with customer milestones, renewal moments, and expansion opportunities. 

Support adoption and engagement 

• Partner with Product Marketing and Product Management on launches, feature releases, customer education, and adoption campaigns. 

• Develop customer-facing content, office hours, newsletters and nurture programs

• Segment engagement strategies based on audience needs, product usage, customer maturity, business priorities, and available data. 

Elevate customer advocacy 

• Support advocacy programs including testimonials, case studies, peer reviews, customer stories, speakers, and event participation. 

• Identify customers who can contribute to webinars, conferences, advisory boards, roundtables, communities, and sales enablement. 

Measure impact and improve programs 

• Use customer insights, feedback, usage signals, QBR themes, and campaign performance data to inform priorities. 

• Track performance across adoption, engagement, advocacy, retention influence, expansion engagement, and customer value. 

Manage cross-functional execution 

• Serve as a connector across Customer Success, Product, Product Marketing, Sales, Events, Demand Generation, Commercial Strategy, and Data. 

• Build project plans, timelines, campaign briefs, stakeholder updates, and operating rhythms that keep programs moving forward. 

You need to have:

• 7+ years of B2B marketing experience, preferably in SaaS, subscription, technology, data, information services, professional services, or complex B2B environments.

• 5 Years of People Leadership

• Experience in customer marketing, lifecycle marketing, product marketing, customer engagement, retention marketing, or customer success marketing. 

• Proven ability to manage integrated programs, cross-functional stakeholders, timelines, and measurable outcomes. 

• Excellent communication, writing, storytelling, and project management skills. 

Preferred Qualifications 

• Experience supporting retention, renewal, expansion, advocacy, customer education, or voice-of-customer programs. 

• Familiarity with CRM, marketing automation, customer engagement platforms, webinar/event tools, reporting dashboards, or customer health data. 

• Ability to translate customer feedback, usage insights, and business priorities into actionable marketing campaigns.