General Manager - Four Winds Convenience Store

General Manager - Four Winds Travel Center

Lead the Business. Grow the Business. Lead the Team.

Four Winds Travel Center is seeking an experienced, results-driven General Manager to lead the overall operations and business performance of a high-volume travel center and convenience store located at the Indian Pueblo Cultural Center.

This is a hands-on leadership role for a strategic operator who understands that exceptional customer service, strong financial performance, engaged employees, and disciplined operations all work together to create a successful business.

The General Manager will have overall accountability for sales, profitability, staffing, customer experience, inventory, fuel and foodservice operations, safety, compliance, facilities, and asset protection. This leader will set the direction for the overall team, develop the management team, identify opportunities for growth, and ensure Four Winds consistently delivers a safe, efficient, welcoming, and high-performing customer experience.

What You'll Do

Drive Sales & Profitability

• Own Four Wind's financial and operating performance, including sales, margins, labor, expenses, profitability, and key performance indicators.
• Develop strategies to increase sales, transactions, average basket, customer loyalty, and profitability.
• Analyze business performance, customer behavior, product trends, pricing, promotions, competition, and market conditions to identify opportunities and risks.
• Use company systems and reporting tools to make informed, data-driven business decisions.
• Establish action plans and hold the team accountable for achieving business goals.

Lead Daily Operations

• Provide overall leadership for the convenience store, fuel operations, foodservice, and other services offered at Four Winds.
• Maintain a visible leadership presence and ensure consistent execution of company standards across all shifts.
• Ensure the location is properly staffed, organized, clean, stocked, safe, and ready to serve customers.
• Establish priorities for the management team and ensure execution of daily, weekly, and monthly objectives.

Build & Develop a High-Performing Team

• Recruit, hire, train, develop, coach, schedule, and retain talented employees.
• Lead and hold the management team accountable for performance, customer service, operational execution, and compliance.
• Develop staffing strategies that balance customer needs, productivity, labor budgets, and business demands.
• Identify high-potential employees and build succession and career-development opportunities.
• Foster a positive, respectful, accountable, and team-oriented culture.

Protect the Business

• Maintain accountability for inventory accuracy, cash controls, shrink, fuel, equipment, facilities, and other company assets.
• Ensure effective loss-prevention, security, and internal-control practices.
• Investigate and address theft, fraud, inventory discrepancies, cash variances, and other loss events.
• Ensure accurate reporting, documentation, audits, and corrective actions.

Ensure Safety & Compliance

• Ensure compliance with company policies and applicable federal, state, and local laws and regulations.
• Oversee safety, environmental, fuel, foodservice, age-restricted sales, and other regulatory requirements.
• Ensure required inspections, training, documentation, and corrective actions are completed.
• Lead the location's response to emergencies, accidents, security incidents, severe weather, equipment failures, and other business disruptions.

Deliver an Exceptional Customer Experience

• Lead by example in creating a welcoming, professional, and customer-focused environment.
• Ensure consistent customer-service standards across all departments and shifts.
• Monitor customer feedback and resolve issues promptly and professionally.
• Identify opportunities to improve convenience, speed of service, cleanliness, product availability, and customer loyalty.

Lead Continuous Improvement

• Evaluate business processes and identify opportunities to improve productivity, service, profitability, employee engagement, and operational consistency.
• Successfully implement company initiatives, programs, promotions, systems, and operational standards.
• Build strong relationships with vendors, suppliers, contractors, company support teams, and community partners.
• Serve as the primary operational leader and point of accountability for Four Winds.

What We're Looking For

We are looking for a leader who combines business acumen, analytical strength, operational discipline, and exceptional people leadership. This is a hands-on, active leadership role – our General Manager is expected to lead from the floor, not from behind a desk. You should be comfortable being on your feet throughout the day, jumping in wherever needed, and working alongside the team to keep the store running safely, efficiently, and to a high standard. You'll set the pace, lead by example, and be willing to roll up your sleeves to support customers, employees, inventory, merchandising, cleanliness, and day-to-day operations.

Minimum Qualifications

• Bachelor's degree in Business Administration or a related field, or equivalent combination of education and experience.
• 5–7 years of management experience in a high-volume retail environment.
• Demonstrated success managing sales, profitability, labor, inventory, and operational performance.
• Strong analytical, critical-thinking, troubleshooting, and problem-solving skills.
• Strong understanding of revenue management, volume drivers, competitive pricing, and performance measurement.
• Working knowledge of inventory controls and accounting principles.
• Advanced proficiency with Microsoft Office, particularly Excel.
• Strong project-management, organizational, and time-management skills with the ability to manage multiple priorities and meet deadlines.
• Excellent written and verbal communication skills in English, including proper spelling, grammar, and punctuation.
• Strong customer-service orientation and ability to build effective relationships with internal and external customers.
• Ability to communicate complex information clearly and effectively to all levels of the organization.
• Ability to maintain confidentiality and exercise sound judgment.
• Ability and desire to generate measurable improvements in business performance and profitability.
• Ability to maintain strong technical aptitude and stay current on industry trends, competitive strategies, pricing, and external factors affecting the business.

Additional Requirements

• Must be at least 21 years of age.
• Must successfully pass a pre-employment drug/alcohol screening and background investigation.
• Must be able to obtain alcohol server certification within 30 days of hire.
• Native American preference will be given.

Why This Role Matters

The General Manager is the leader of the business and the culture at Four Winds. The right person will have the opportunity to make a measurable impact on sales, profitability, operational excellence, employee development, and the customer experience while building a strong and successful team.

If you are a strategic, hands-on leader who thrives in a high-volume environment and is motivated by measurable results, we want to hear from you.