Senior Director, Brand & Marketing

Overview

 

Global Travel Collection (GTC), part of Internova Travel Group, is the most influential collection of international luxury travel agencies. More than 1,500 GTC advisors are industry leaders in providing premium travel services to leisure travelers, corporate executives and the entertainment industry. GTC’s combined global reach and leverage translate into value, recognition and preferential treatment for its world traveler clients.

 

 

Responsibilities

The Senior Director, Brand & Marketing is responsible for leading the strategic direction, stewardship, and execution of the Global Travel Collection enterprise brand. This role ensures a cohesive and differentiated brand experience while supporting the distinct value propositions of the Leisure, Corporate, Entertainment, and GTC UK business divisions.Reporting to the SVP, Partner Product, Marketing & Events, this leader translates enterprise strategy into integrated marketing initiatives that strengthen brand equity, drive advisor and partner engagement, and support business growth.The Senior Director leads a high-performing team responsible for brand strategy, creative services, content, advisor marketing, digital marketing, and marketing operations, fostering a culture of collaboration, innovation, accountability, and continuous improvement.

 

Enterprise Brand Leadership

•  Serve as the steward of the Global Travel Collection enterprise brand.
•  Develop and evolve the long-term brand strategy and positioning.
•  Establish brand governance, standards, messaging, visual identity, and tone of voice.
•  Ensure brand consistency across Leisure, Corporate, Entertainment, and GTC UK while recognizing the unique positioning and objectives of each.
•  Partner with executive leadership and business unit leaders to strengthen the enterprise brand while supporting divisional priorities.
•  Provide brand standards and guidance for advisor-facing and enterprise marketing materials while partnering with internal stakeholders to ensure consistent brand application.

Marketing Strategy

•  Develop integrated marketing strategies aligned with enterprise priorities and divisional business objectives.
•  Translate business goals into measurable marketing initiatives supporting advisor growth, partner engagement, revenue generation, and brand awareness.
•  Identify opportunities to strengthen the Global Travel Collection value proposition and market differentiation.
•  Establish KPIs and measure marketing effectiveness.

Content & Advisor Marketing

•  Lead advisor communications, content strategy, editorial planning, website content, campaign messaging, executive thought leadership, social media, and video strategy.
•  Create content that informs, inspires, and reinforces the Global Travel Collection brand.

Creative & Brand Experience

•  Lead the creative vision for brand identity, graphic design, photography, video, presentations, sales materials, advertising, and creative asset management.
•  Partner with the Events team to ensure conferences, meetings, and experiences consistently reflect the Global Travel Collection brand.

Digital Marketing

•  Provide strategic leadership for website strategy, CRM, marketing automation, SEO, digital campaigns, email marketing, landing pages, and social media.

Leadership & Team Development

•  Lead, develop, and inspire a high-performing marketing organization capable of supporting a complex, multi-business enterprise.
•  Build an organizational structure that supports future growth.
•  Hire, coach, mentor, and develop marketing professionals and future leaders.
•  Create a culture of collaboration, accountability, creativity, and continuous learning.
•  Drive innovation, AI adoption, and operational excellence.
•  Manage agency relationships, budgets, and external partners.
•  Build strong partnerships across business units, positioning Marketing as a strategic business partner.

Qualifications

• BA/BS degree preferred
• 5 – 7 years leadership experience with proven results within in a fast-paced environment
• Experience driving culture and engagement in a global organization, with expertise of factors and components that drive both
• Experience leading and driving successful global internal communications
• Demonstrated ability to work at levels- strategic, operational, and tactical
• Excellent communication and writing skills with ability to form stories and narrative, with attention to detail
• Experience working with leaders at all levels of an organization, ability to create and foster business relationships with leaders and employees
• Strong Project Management skills
• High level of initiative and motivation to quickly resolve challenges
• Strong presentation, facilitation, and interpersonal communications skills
• Exceptional problem-solving, analysis, and decision-making skill

PAY AND BENEFITS

 

Our benefit offerings include choice of two medical plans and two dental plans, vision insurance, flexible spending accounts (FSAs), company-paid life insurance and AD&D, optional additional life insurance and AD&D, disability insurance, paid parental leave, paid time off, 401k Plan with company match, discounted employee travel options, access to LinkedIn Learning webinars and courses. Discounted pet insurance and auto, home, & renters insurance.

 

The salary range on this job posting/advertising has been developed to give applicants a wide range to comply with pay transparency laws in all states and geographical areas.  Many factors, such as years of experience, geographical location, budget etc. are considered when determining the starting rate of pay.  The salary range posted represents the pay range for U.S. candidates.  If the job posting indicates that the role is available for international candidate consideration, the salary range will be based on the local market for the country where the candidate would be working.

                           

This role may be eligible for an incentive, commission, bonus, or a discretionary bonus program based on the company’s financial goal achievement and individual performance.

 

Internova Travel Group is an Equal Opportunity Employer. We make employment decisions without regard to age, race, religion, national origin, gender, disability, veteran status, genetic information, sexual orientation and gender identity or any other protected class.

 

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