- Salary
- $140k – $160k
- Location
- USA - Glen Allen - ChemTreat, Inc., United States of America
- Type
- Full-time
- Department
- Marketing
- Seniority
- Director
- Education
- Master
- Source
- Workday
Description
Imagine yourself…
Doing meaningful work that makes an everyday impact on the world around you.
Growing your expertise and expanding your skillset with every project.
Collaborating with a vibrant, inclusive, global team.
It's possible with a role at ChemTreat.
ChemTreat, a Veralto company, is the nation's largest and fastest-growing specialty chemical company dedicated solely to industrial water treatment. Our 2,000 associates across North and South America help customers—from power producers to food and beverage companies to the automotive industry—optimize operations while protecting people and the environment.
When you join the ChemTreat team and the broader Veralto network, you'll have the chance to shape the future of both your career and the planet. You'll have opportunities to build new skills and invest in your development, all while doing meaningful work that impacts the world's vital water resources.
Learn more about how our team is maximizing the power of water: https://wi.st/3vH5OUK
We Offer:
Competitive vacation and time-off benefits
Professional onboarding and training programs
Career coaching and development opportunities
Comprehensive health benefits
401(k) retirement plan
A collaborative team environment with strong growth potential
Work-from-home flexibility one day per week
Reporting to the VP, Strategy, Product Management & Marketing, the Director, Global Downstream Marketing is responsible for developing and executing global marketing strategies and programs that drive demand generation, customer acquisition, customer engagement, brand awareness, lead generation, customer retention, and revenue growth across ChemTreat's strategic markets and regions.
This role owns ChemTreat's global demand generation strategy and marketing-generated pipeline while leading Marketing Communications, Digital Marketing, Customer Engagement, Brand Management, Events, Marketing Operations, and Sales Enablement — partnering closely with Strategic Planning, Product Strategy, Product Management, Commercial Excellence, Technical Services, and Regional Commercial Leaders to align global marketing activities with the company's growth objectives.
This position is based at our Glen Allen, VA headquarters, with work-from-home flexibility one day per week.
In This Role, a Typical Day Will Look Like:
Demand Generation & Revenue Growth
Owning ChemTreat's demand generation strategy and execution, delivering qualified leads and marketing-generated pipeline that support commercial growth objectives.
Developing and executing integrated multi-channel marketing programs across digital, content, email, webinars, events, social media, marketing automation, and account-based marketing.
Partnering with commercial leaders to align marketing programs with growth plans, revenue targets, and customer acquisition objectives.
Marketing Communications & Brand Management
Leading global marketing communications and brand strategy.
Managing ChemTreat's brand identity, messaging, positioning, and value proposition across all regions and customer touchpoints.
Digital Marketing & Marketing Operations
Leading ChemTreat's global digital marketing strategy, including website, SEO/SEM, social media, email, marketing automation, and the broader marketing technology stack.
Developing dashboards and reporting tools to monitor marketing performance, campaign effectiveness, and return on marketing investment.
Customer Engagement & Market Intelligence
Leading Voice of Customer, NPS, customer satisfaction, and win/loss programs.
Translating customer insights into recommendations that improve customer experience and commercial effectiveness.
Commercialization & Product Support
Partnering with Product Strategy and Product Management to support commercialization of new products and solutions.
Supporting go-to-market plans, launch campaigns, and customer adoption programs.
Supporting commercialization and positioning of solutions that contribute to customer ESG and sustainability goals.
Leadership & Organizational Development
Leading and developing a high-performing global downstream marketing organization.
Managing agency and external partner relationships.
Developing annual operating plans, budgets, and performance objectives for the downstream marketing function.
Veralto & Cross-Functional Collaboration
Coordinating with Veralto operating companies on platform-level marketing initiatives.
Essential Requirements:
Bachelor's degree in Marketing, Business, Communications, Engineering, Chemistry, or a related field; MBA preferred.
Minimum of 10 years of progressive B2B marketing experience, including demonstrated success leading demand generation, marketing communications, digital marketing, and commercial growth initiatives.
Experience managing teams and delivering measurable pipeline and revenue growth.
Strong knowledge of digital marketing, marketing automation, CRM systems, and customer lifecycle management.
Strong analytical, problem-solving, and business acumen, with the ability to translate strategic priorities into impactful customer-facing programs.
Excellent leadership, communication, and stakeholder management skills, with experience managing marketing budgets, agencies, vendors, and technology platforms.
Industrial, manufacturing, water treatment, or related industry experience strongly preferred.
ChemTreat is proud to be a part of the Water Quality segment of Veralto (NYSE: VLTO), a $5B global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods. When you join Veralto's vibrant global network of 17,000 associates, you join a unique culture and work environment where purpose meets possibility: where the work you do has an everyday impact on the resources and essentials we all rely on, and where you'll have valuable opportunities to deepen your skillset, pursue your ambitions, and grow your career. Together, we're Safeguarding the World's Most Vital Resources™—and building rewarding careers along the way.
US ONLY:
The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An associate’s position within the salary range will be based on several factors, including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.
The compensation range for this role is $140,000.00 - $160,000.00 USD per year. This job is also eligible for Bonus / Incentive Pay.We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
US residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Veralto Corporation and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
The EEO posters are available here.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at [email protected] to request accommodation.
Unsolicited Assistance
We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.